Learning outcomes.
Upon successful completion of this module, students will have demonstrated
1.Knowledge of the role of food and drink for tourism, hospitality and events
2.Knowledge of the interrelationship between food and drink and the tourism, hospitality and event experience
3.Knowledge of gastronomy and food consumption in the 21st century Skills
4.The ability to demonstrate awareness of the interaction between socialisation, culture, food and drink, and tourism
5.The ability to explore the significance of food and drink for local culture One essay - 100% of the final mark
CANVAS TURNITIN / JIRA DEADLINE: Thursday 18th February 2020 at 14:00 Your mark on this module will be based on one essay to assess learning outcomes 1-4, contributing 100% of the module marks.
You are required to write an essay of a to maximum of 3,000 words, excluding the reference list, which incorporates theory from academic sources to answer your choice of ONE of the following essay questions. This will assess all module learning outcomes
1. Using examples, critically discuss globalisation and the key underpinning aspects of homogenisation and heterogenisation affecting food and beverage consumption and cultural identity in the 21st century, including discussion on food and borders and the current issues related to food and mobility/migration as proposed by Abbots,2017.
2. Using examples, critically discuss what the Slow Food Movement is in relation to food consumption in the 21st century, its history, and its objectives, key areas of focus, underlying principles and key activities.
3. Critically discuss what culinary tourism is and how it links to cultural tourism, why it is important and its holistic benefits.
4. Critically discuss and define what gastronomy is, discuss the history of European gastronomy to the present day and its key influencers and influences.
5. Critically discuss the principles, validity and impact of Michelin accreditations and the impact guide books have on restaurant and âfoodieâ behaviour and the imagined state of âconsumer to culinary professionalâ
6. Critically discuss what chocolate is, the significance of its geography and examples of âsingle originâ producers and the social justice and environmental concerns and key initiatives to address these.
7. Critically discuss the characteristics of the new and old world wine regions and the key differences between them. Using an example of a key wine producing region of the world, discuss the impact of the âTerroirâ Guidance for online essay approach:
a. You MUST answer 1 question.
b. Answers must be essay-style and MUST contain REFERENCING, where it is appropriate.
c. In every session you have been given lecture slides and where appropriate additional reading in the form of journals, articles and text âUSE these.
d. You are required to write an essay of a to maximum of 3,000 words, excluding the reference list.
e. Your writing MUST be legible and be readable.
f. You have to achieve 40% to pass.
g. Include CRITICAL discussion that is well referenced and demonstrates understanding of the theory and application to practice.
h. The brief and essay question are available on Canvas.
i. A submission link via Turnitin on Canvas will be provided to you.
j. You will have to submit your completed essay by the stated time on the Turnitin link and then submit the Turnitin report and the original test word file into JIRA.
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.
The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the category as cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. Â