Managing Entrepreneurship, Innovation, and Creativity Report

Upon successful completion of this module, students will have demonstrated:

K1. An understanding of the theoretical business start-up, growth activities and risks relevant to the management of the entrepreneurship, innovation and creativity processes
K2. How to construct and evaluate a Concept plan – with key areas of market research, marketing, operations, human resource, legal, finance and contingencies/exitstrategies.
K3.An appreciation and personal reflection of the impact of entrepreneurship, innovation and creativity on your under/graduate or an entrepreneur’s journey.

S1. An ability to resolve problems through critical, logical and creative thinking.
S2. An ability to demonstrate risk identification, analysis and management. S3.An ability to develop communication skills - written & oral; pitching ideas using innovative and creativemethods

The submission of a 3,000-word report (excluding appendices) in the form of a personal enterprise report that explores the key themes of managing entrepreneurship, innovation and creativity– underpinned by theory, practical case studies, evidence of engagement in enterprise activities, including business network events and an analysis of viable business idea/s/ or themes of your choice embodied in a concept plan. All learning outcomes are
assessed. The Enterprise report comprising 100% of your marks will provide evidence of you achieving these learning outcomes. You will be required to submit a hard copy plus an electronic version uploaded via Turn It In onCanvasn Please note all the work in this assignment should comply with the University ofSunderland regulations. Please refer to assessment guidance and generic marking scheme.

Task 1 – My Story: In the beginning Part 1 5% 200 - 300 WordGuide
Are you entrepreneurial, innovative and/or creative?
We want to know who you are. What environment are you coming from? Is your family entrepreneurial? What pre-entrepreneurial skills and attributes are you bringing to the module?

Task 2. – Research Questions – Part 2 40% 1000 - 1200 WordGuide

Discuss the theme and issues using a broad range of credible sources. Use examples, for example, your concept plan or case studiesto illustrate your answer.

Option A –Theme - Society

What is social entrepreneurship? What are the motivations in setting up a social enterprise?

Option B – Theme -Organisations/Products

Happy 20thBirthday Google! Discuss and illustrate, how organisations and products launched  post 1999 are changing the way we work and do things? Option C – Theme Idea/Concept What lessons can we learn in getting our ideas and concepts to the marketplace?

Option D – Theme - Entrepreneurial Journey Metaphors: The entrepreneurial journey is like running a marathon or climbing a mountain? Discuss.

Option E – Theme – Your own optional theme to be agreed with ModuleLeader Support note:

Discussing the issues that are brought up will be an essential part of your final year study. What is the best way to approach this portion of the task? Answer: Secondary research – reading recommended readings and articles suggested in class or those you have found yourself, on IBIS World and journals/resources using

Discover password. Apply the theory to what you have learnt throughout the module, based on the questions we ask (including your own) and areas you want to explore. We expect to see definitions! Therefore, have at least a few from different sources (that is each for entrepreneurship, innovation and creativity). All sources should be from credible academic sources and not from online dictionaries

You will get no marks, if these are used). This section will come in good stead when you embark on the dissertation or research essay in subsequent years asstated. When undertaking your secondary research (basically ask yourself the question who has written on this specific subject area? Do their views differ from other people? Are there any existing empirical studies/research? Note any hypothesis put forward? Do you understand what they are saying? Do you agree with what they are saying? – That is critique not criticize!

What do you think, i.e. that is, what are your own thoughts? Are there any practical examples that you can draw from? Why not discuss issues especially those that challenge your way of thinking or view of life? Please note your tutors expect current up to date references (unless when quoting a classic piece of research to make a point or introducing the topicarea).