UGB310 Consumer Psychology MDIS Module

This assignment is designed to enable you to build a comprehensive knowledge of key variables which are significant to the understanding of consumer buying behaviour. 

The entire assignment is to be based on secondary research that can be drawn from various sources including academic reports and news articles.

Using sector examples of your choice as illustration, you are to discuss the following:

1. Research and critically evaluate the key psychological variables (such as perception, personality, attitudes, motivation and learning) that can be utilized to engage consumers through social media in order to influence their buying behavior

2. Evaluate the impact of “engaging consumers through social media” on the consumer decision making process

3. Explore the influence of “engaging consumers through social media” on the process of “diffusion of innovation”. 

4. With your understanding of social and cultural influences, debate the effectiveness UGB310. Consumer Psychology Assignment Guidance| Page 5 of 8 of engaging consumers through social media