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Contemporary Change Management Practice Analysis for Bell Utilities

The assessment has two parts, Part A and Part B:

In your management teams you are required to complete a presentation on the analysis of the organisational case study ‘Bell Utilities’. This is primarily a formative assessment support process to help you with Part B. This will be presented in front of a panel of senior university staff.

You are required to write a 3000 word (+ 10%) report that analyses and evaluates the application of contemporary change management practice and its relevance to the case study organization- Bell Utilities. You should also make robust recommendations to improve how change management is approached within the organization, this should be supported by an action plan. In producing the report, you should ensure you have:

1. Analysed i.e., compared and contrasted the organizations approach against a range of models and frameworks covered within the module

2. Based on your analysis, identify the strengths and weaknesses within the organization related to its approach managing and leading change (including the human aspects e.g. creating readiness and overcoming resistance)  

3. Made recommendations, identifying what the organization needs to do to improve its practice, this should be supported by an action planthat clearly articulates the short, medium and long term actions needed to enhance the organizations approach to managing and leading change.  

4. You must utilize a professional report structure

  • Title page with your name, student number, programme of study, module title, module code and module tutor name and word count
  • A contents page with appropriate page numbers
  • An introduction
  • The main body of the report separated by sub-headings
  • A recommendations section
  • A conclusion
  • A comprehensive list of references and bibliography which demonstrates your research (these should be in-line with the Harvard referencing guidelines
  • Appendices

The word count must be stated on the front page of your assignment. Summarising and compressing the information in your assignment into the word limit is one of the skills that students are expected to acquire, and demonstrate as part of the assignment process.

The word limit is set as 3,000 words.  If this is exceeded then the following penalty will have to be applied:

Word limit

Exceeds limit by up to 10%

No penalty – tolerance band (see below)

Exceeds limit by 10.1-20%

-5 percentage points

Exceeds limit by 20.1-30%

-10 percentage points

Exceeds limit by 30.1-40%

-15 percentage points

Exceeds limit by 40.1-50%

-20 percentage points

Exceeds limit by more than 50%

Mark of zero

The word count does not include:

  • Title page
  • Reference List/Bibliography
  • t
  • Appendices
  • Appropriate tables, figures and illustrations

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are included in the word count. 

  • 1 electronic copy of the work should be submitted via the VLE Turnitin Submission area under Assessments and Feedback, prior to the deadline on the above deadline date.  Instructions on how to submit via Turnitin are available within all module sites in the VLE.  
  • The University'sGeneric Marking Criteria attached will be used to assess the work.  
  • Formal feedback and results will be provided 4 weeks after the submission date on the VLE.  Please note that if marks are released prior to assessment boards students should be aware that they are subject to ratification and may change depending on the outcome of the assessment board.

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