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Applying PEST Analysis for a Multinational Manufacturing Firm in the UK


This is a 1,500 word essay on an issue relevant to international business and their management functions. The topic of the assignment has been drawn from the first two lectures and relates to the application of pest analysis to the UK.

You are required to use pest framework to scan the UK market for a multinational firm in manufacturing industry, wishing to set up a business project in the country.  Your task is to conduct research and find time series forecast trends, up to year 2025, for one determinant of each of the 4 pest factors for the analysis.

You will benefit from your endeavor if you choose a manufacturing industry from the Reading List and to consider your choice of determinants early in the course. This will enable you to carry out a good level of analytical research of the UK market and to summarize your findings for both favourable and unfavourable factors.

You should consider those market factors that will affect the future business prospect of the firm and hence the decision as to whether they should set up the business operation in the UK or not. You are strongly advised to begin work early and closely with your PAL Leader and during the first few weeks of the semester to become familiar with good essay writing.  Last year 19 students submitted their assignment late and hence their marks were capped at 40%.

For good essay writing, you are also advised to follow the full instruction given in the module handbook.  Your tutors are happy to answer any pertinent questions that you may have in accordance with their availability. Also, for good essay writing with correct sentence and paragraph structures alongside appropriate referencing according to UWE Harvard format.

“Applying the pest framework (political, economic, social and technological factors), analyse the relevant factors of the external environment of a multinational manufacturing firm that will enable them to make strategic decision for entering and setting up business operation in the UK.”

Important: Note that your assignment will be assessed applying the following criteria:-

1. Define the purpose of pest analysis and outline some of the main constituents of each factor. (Word limit = 200 words; weight = 15%).

2. Present time series forecast trends for one of your chosen element of each factor up to 2024 with a brief explanation. (Word limit = 300 words; weight = 35%).

3. Discuss the implication of your findings with respect to the UK market in terms of risk, costs and benefits for setting up a manufacturing base in the UK. (Word limit = 1000 words; weight = 40%).

4. Harvard referencing system within and at the end of text, (b) writing style that includes sentence and paragraph structures, punctuation and page numbering and c) font Arial or Roman Times size 12 with 1.5 line spacing. (Weight = 10%).

For this assignment you need to follow the lecture slides and workshop answers on pestle analysis. However, given the limited word count and time constraint, you are only required to do your essay on pest (political, economic, social, and technological factors) instead of full pestle analysis.  Also, there is a sample of past coursework on the topic that your workshop tutor and subject pal leaders will go through it with you during your workshop sessions.  The University Library’s web pages provide access to subject relevant resources and services, and to the library catalogue.  In addition, the library web pages have a wealth of services that can help you greatly in your study.

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