Innovative Web Development and Sales Startup

Business summary: Please write a business outline.

Business summary: Please write a business outline. (who, what, where, When  and how) 

Who: 
This will be a start-up company aiming to launch an innovative business extremely profitable, in-demand and viable with the current circumstances of Covid-19. 

What:
The start-up will be venturing into the web service industry to effectively utilize its professional skills and capabilities in web development, and web sales and marketing for catering to the needs of the clients who will be looking for our assistance on web development and marketing activities for small businesses. Indeed, very few companies do master both the skills. In most cases, web development companies lack good marketing skills (Blythe and Martin 2019). Considerably, this start-up should have good opportunities to expand on a larger platform.

Where:
The business will have an office presence in Wales to prove it is a genuine company. Wales is selected because the team of professionals lives here and also, it is one of the cheapest locations for doing business in the United Kingdom.

When:
The business will be launched within the next six months.     

How: 
The business will begin with bidding projects on popular freelance websites. The purpose of doing this is to create a portfolio of business that the start-up wants to groom its business presence. A physical presence in the form of an office will be launched later after having some clients availing service regularly. 
 
1. Describe your core product or service: The core products will be offering solutions to different aspects of the web development business. This includes web engineering, web content development, web design, and web server and network security configuration. The list of products indicates that the business will serve many purposes for its clients. It will be designing a website for them. It will also improve content for their website. In other sense, the business can increase the marketing efficiency of small businesses. 

2. Your immediate and future business aims: The immediate business aims are to create a portfolio of businesses that the start-up wants to gain popularity. This will help easily get many clients once the business operates in the form of an office presence.

The future aims are many. One of these is making sound profits in consecutive years. This is necessary for the confidence lift of the business personnel. The business needs some good financial performance to offer more innovative solutions to a diverse range of clients. The business wants to serve a variety of business needs of its clients. This includes but not limited to such as doing marketing for small businesses, handling web development tasks of major clients, etc. Moreover, the business wants to maintain good performance in terms of its carbon footprint and emerge as a sustainable player. The business recognizes a fact that without becoming a socially-responsible player it won't be feasible to survive longer. 

Being a web development company, the start-up wants to acquire clients across physical and online channels. One of the future goals would be to expand to wider markets using providing web development services online.

3. Please state the amount of seed capital required: (Up to a maximum of £40,000) This is one of the most essential parts of a start-up business. This is where many businesses struggle in the long-term. They fail in two or five years of their establishment. Only a very few of all start-ups go beyond five years of their establishment. Cost-management skills and funding capacity are two of the barriers to sustainability for start-ups (Bennett 2016). However, this start-up has people who are well-equipped with the efficiency needed to make strategic cost management-related decisions. The total start-up expenses could be around £18,525. 

4. Identify your company’s skill gaps, then chose one role and create an advert with the skills required and their roles and responsibilities. 

5. Describe your target market profile and where are your proposed customers based

6. Describe your perceived competitive advantage/USP

7. Explain your market research with references, Using primary and secondary research.