Project Report Format

 Project Report Format: This is an indicative structure and is subject to change in line with project needs: 1. Cover Page a. Should include title, authors name, name of the degree, date of submission and approximate number of words. (10,000) b. Antiplagiarism declaration. c. Students must also indicate if the contents of the project report are confidential in anyway. 2. Acknowledgements Page a. Anyone who has help with the progress of the project, this should not be a speech. 3. Table of Contents Page a. Should be uniform and correctly formatted. 4. Table of Figures Page a. Should be uniform and correctly formatted. 5. Abstract/Executive Summary Page a. This should outline the report, including approach, methodology and investigatory methods, main findings, conclusions and key recommendations. 6. Introduction a. Should include primary aims and objectives, as well as outlining the project report structure and methodology. b. Should also include a brief, but clear justification of the methods utilised to complete the project. 7. Critical Situational Analysis a. Provide a literature review of available and relevant tools for situational analysis, which should form the justification of the tool/technique selected for section b. of this chapter. i. Literature review should be routed in theory via relevant texts and journals. b. Identify, interpret and evaluate key factors influencing the project as well as providing mitigation strategies. i. Must be premised on data collected ii. Analysis and method justified, via logical links made from the previous section (7a). iii. Due consideration is given to ethical issues relating to this element of the project. 8. Strategic and Tactical Digital Marketing Solutions a. Provide a literature review of available and relevant tools for strategic and tactical Digital Marketing solution, this should form the justification of the method selected for section b. of this chapter. i. Literature review should be routed in theory via relevant texts and journals. b. Development of strategic solutions, in the context of the business’ objectives and needs. i. Must be premised on data collected – primary and/or secondary. ii. Solution implementation and method justification, via logical links made from the previous section (8a). iii. Due consideration is given to ethical issues relating to this element of the project. 9. Monitoring and Evaluation a. Provide a literature review of available and relevant tools for implementation, monitoring and evaluation of solutions, this should form the justification of the method selected for section b. of this chapter. i. Literature review should be routed in theory via relevant texts and journals. b. Indicate the primary and secondary impact of digital marketing techniques and solutions, in the context of the identified strategic objectives. i. Must be premised on data collected – primary and/or secondary. ii. Monitoring and evaluation method implemented and method justification, via logical links made from the previous section (9a). iii. Due consideration is given to ethical issues relating to this element of the project. 10. Findings, Strategic Implications and Recommendations a. Description of the field work, evaluation of the data collection process with critical justification of the method(s) adopted. b. Major findings are summarised and logical arguments are used. c. Implications of findings for practice are discussed, and appropriate recommendation stated. d. Provide clearly defined opportunities for strategic development. e. Strengths, limitations and risks of the project are considered. f. Evidence of reflection is demonstrated. 11. Bibliography a. Should be in accordance with the university guide for Harvard Referencing. 12. Appendices a. Should be uniform and correctly formatted.