Business Report on Morgan Motors: Impact on Stakeholders and Industry Environment Analysis

Learning outcomes evidenced by this assessment

Your report should be prepared as explained in the following pages, presented as described on page 11 and uploaded to the appropriate Turnitin link. A cover page will be provided in Moodle above the Turnitin link.

Learning outcomes evidenced by this assessment:

Knowledge

1. Understand the impact of current and emerging trends on organisations. Thinking skills

2. Demonstrate the ability to effectively analyse problems and issues employing a range of appropriate concepts, theories and approaches. Subject-based practical skills

3. Apply the tools and techniques of strategic and operations analysis. Skills for life and work (general skills)

4. Developing succinct business reports.

Individually: Prepare a report of 2000 words that:

• Critically evaluates the operation of the organisation and impact on stakeholders

• Critically evaluates the environment of the industry in which Morgan Motors operates.

• Identifies a range of relevant emerging issues and explores their potential impact at different points within the company’s value chain.

• Identifies areas of potential vulnerability facing Morgan Motors

• Necessary background:

o A brief overview of Morgan Motors including their vision.

• An explanation of the purpose of the report.

• An overview of the structure.

• Explanation of potentially ambiguous terms.

o Only where necessary.

This should be one continuous piece of writing with no sub headings.

A review of operations (640 words)

All of the resources you need for this section are included in the resources area of this assessment brief.

1. Refer briefly to the vision of Morgan Motors.

2. Using the information that you gather from the resources below briefly describe their operation and critically assess the extent to  which the operation supports the delivery of their vision.

3. Evaluate the extent to which the operation satisfies at least 3 stakeholders.

The challenge: keep the description to just enough to support the analysis.  The analysis should use the technical terminology and apply theories taught in your first weeks.

The purpose of the conclusion is to provide a very brief overview of the main body of your work and answer the question underlying the purpose of the report.

• Briefly re-iterate the purpose of the report.

• Summarise your key findings.

It should not:

o Contain new information

o List tasks undertaken rather than summarise the key findings

You have been asked to produce a management report. These are not referenced in the same way as academic work. You should not reference any material that is from any of the resources provided below. You should not need to conduct any further research.