Leadership and Change Case Study: The Lego Group

Based upon the case study of a leadership and change scenario: The Lego case study (linked below)

Use the information, plus the academic theory and concepts from the module, to illustrate your understanding of leadership and change theory and practice.  Answer the following three questions.

Question 1

Discuss and evaluate the changes made in The Lego Group since Jorgen Vig Knudstorp took over as CEO in 2004. Use leadership and/or change theory as the basis for your answer.

What were the changes made?

What types of changes were they?

What characteristic do they have?

What change theory can you make link to support your discussion?

Question 2

Discuss and evaluate Jorgen Vig Knudstorp’s leadership of The Lego Group. Use leadership theory as the basis for your answer.

Question 3

Using your understanding of leadership and change, and using the information in the case study, what recommendations would you give to the Lego Group to continue their success in the future?

Support your recommendations with theory/references, as appropriate.

It is also essential that you address the theoretical issues that are covered in the module relating to leadership.  Hence, you should refer to the models, empirical evidence and literature considered in class, as well as illustrate that you have carried out further reading and research into leadership, and critically evaluate the behaviour, traits, style, and skills of the leader shown in the case study? In addition, you will need to indicate what issues that person should consider regarding future development in the light of your analysis. Assessment will be based on the level 6 criteria for qualitative work as shown on the assessment sheet - See Appendix for marking sheet.

To ensure that you fully understand the requirements of this assignment time will be allocated in class to ensure that you have a good understanding of the material discussed. If you want to talk to the tutor about a potential leader / manager, please do so in the time allocated in class or e-mail your tutor to arrange a suitable time for a meeting.