PESTEL and Porter's Five Forces Analysis of Samsung's Industries and Sectors

Macroenvironment Analysis through PESTEL Framework

Environment can be considered in terms of many layers. The outermost layer is macroenvironment consist of broad factors that has great impact on many organizations, industriesand sectors. For macro environment analysis of Samsung, PESTEL analysis framework is used. PESTEL analysis is used to analysis political, economic, social, technological, environment and legal scenario of the UK. Although Samsung is South Korean company but for PESTEL analysis the UK has selected due to limitation of report.

Industry and sector analysis narrow down the analysis of industry in which company is operating. As Samsung is operating in three industries: electronic and home appliance, smartphone and technology therefore five forces analysis will be highlighted of these industries and sectors. Porter’s (1980) five forces framework helps to analysis industry and attractiveness of it in term of five competitive forces:

The smartphone industry is expected to continue to grow, as the number of smartphone users worldwide is forecast to exceed 3.8 billion by 2021. The global smartphone market is dominated by three major vendors: Samsung, Huawei and Apple. Together, they held more than 50 percent of the market share in 2019 (Statista, 2020). Brand loyalty is significant factor in the smartphone industry. Smartphone owners are purchasing same brand repeatedly. As Smartphone industry is dominated by few brands like Apple and Samsung, consumers have strong loyalty for these brands (Kim et al, 2020).

Threat of Substitutes Low Flexible and stretchable electronics have potential and substitutes for traditional electronics in fields like wearable sensors, flexible electronic skin and flexible supercapacitors. Conductive inorganic nanomaterials with structures based on carbon materials and metal nanowires are integrated with several flexible/stretchable configurations to meet the demands of various electronics, e.g., strain sensor, field-effect transistors, and supercapacitors (Shi et al,2020).

The begin with this reflection writing, overview of the strategy module, learning experience, challenges faced in completion of cour with the introduction of the module lectures and course work. Whole journey filled with twist and turns. knowledge based lectures accompanied with practical examples of the organizations open avenue for critical thinking. As the days approaching towards end of the session it equipped me enough for new discoveries of the business world.

Begin with this reflection writing, overview of the strategy module, learning experience, challenges faced in completion of course work is highlighted. My learning experience begin with the introduction of the module lectures and course work. Whole journey filled with twist and turns. knowledge based lectures accompanied with practical examples of the organizations critical thinking. As the days approaching towards end of the session it equipped me enough for new discoveries of the business world. While working on the tive writing, diaries,

Begin with this reflection writing, overview of the strategy module, learning experience, My learning experience begin with the introduction of the module lectures and course work. Whole journey filled with twist and turns. knowledge based lectures accompanied with practical examples of the organizations  critical thinking. As the days approaching towards end of the session it While working on the coursework based on Samsung company, one of the leading IT brands of the world, it helps me to go for in depth analysis of the big giants, way to look out of the box. Feelings:

This leaning journey was full of mixed feeling: challenged, excited, enjoyable, pressured, fatigue and in the end happy. In the start of the course work I was excited  and enjoyed my lectures and class discussion. But when I started to work on my course work, I was stuck several times in  developing ideas and way to approach with it.This thought brings the idea to focused on rational ideas to deal with it. I shared my thoughts with my colleagues, they gave me positive and rational techniques to handle the situation. Furthermore, my lecturer was very supportive and gave me continuous feedback about progress in course work.

Evaluation: This learning experience did not contain any bad aspect. I approached with my module and course work with positive energy. I gained good experience while studying in class and discussion with lecturer and classmates. However, the module course work was full of challenges while dealing with challenging situations open new opportunity to develop myself professionally (Berglund et al., 2012).

Analysis:

I analyzed with this module journey, different ways to approach with the coursework, developed new skills to do critical analysis about the company’s strategicdecision to survive with tough competitors. Positive attitude was the key of the success.