Digital Enterprise and E-Business: Learning Outcomes and Case Studies

Aim

Modern business is characterised by ever-increasing supply capabilities, global competition, and customer expectations. In response to these challenges, organisations have been deploying information technologies to create the digital enterprise. Creating and managing the digital enterprise involves applying information technologies to reach and interact with customers more effectively, boost employee productivity, and improve operating efficiency. 

1. Have an in-depth knowledge of the digital enterprise and E-Business and thorough understanding of the implications of E-Business on global trade

2. Demonstrate a critical appreciation of the process of IT enabled change and the role of the IT manager as a change agent. In addition they will be able to show how ICT is used to create the digital enterprise.

3. Demonstrate comprehensive knowledge of the use of business information systems and the role they play in optimising performance, enhancing decision-making and generating competitive advantage.

4. Critically evaluate IT related problems by synthesising data from a variety of sources and through knowledge sharing and team-work develop solutions and formulate practical interventions that can achieve the desired outcomes.

Firstly take time to review the three videos on online shopping and answer the following five questions.

1. Does the growth in ‘online shopping’ mean the extinction of the typical ‘high street’ store?

2. Examine the various models, ‘clicks’, ‘bricks’, ‘bricks & clicks’ and ‘clicks & bricks’. Which if any is the most sustainable?

3. We are increasingly hearing the term Omni-Channel retailing what does this mean and how can businesses exploit this new phenomenon?

4. Why are online travel services such a popular Internet application? Why do so many Web sites provide free travel information?

5. Compare the advantages and disadvantages of distributing digitisable products electronically versus physically. 

Take time to review the three videos on Mobile Commerce and answer the following seven questions.

1. What E-Commerce services are provided by M-Commerce?

2. Discuss the role of M-Commerce in retailing.

3. Why is M-Commerce such a fragmented market?

4. Why do retailers spend much of their IT budget on M-Commerce?

5. Discuss the impact of M-Commerce on competition among retailers.

6. What are the difficulties in managing mobile technology?

7. What is the future for M-Commerce?