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International Marketing Evaluation & Strategy- Coursework

Conducting a Business Environment Audit of an Allocated Country


International Marketing Evaluation & Strategy 100 %, Coursework)

You will be allocated a country and an SME by your seminar tutor, You then required to conduct a business environment audit of that country for expansion. You should conduct a PESTKE analysis tor your allocated country, describe and evaluale those aspects of the environment (political, legal, economic, socio-cultural, technological and environmental) in the potential global market that are relevant to and, have implication for, devolpning a marketing strategy, The purpase or this evaluation is to identify potential market opportunities for the introduction of your allocated productservice. tou wil Then be required to develop or select the allocated company's productservice to show how it can be developed in your country base on your PESTLE evaluation. You wil then develop a global marketing strategy to that country for your product service. this will include (although not exclusively).

1. Justifying the opportunities in the country for the product service you will develop.

2. Provide an overview of the competitive landscape for the offering you are developing in your allocated country.

3. Develop and design an outline international marketing strategy. You will need to dicuss the product and modifications (if any) to allow entry and market establishment, pricing decisions efforts to establish awareness and establish market presence, distribution choices and brandname along with suggesting the key challenges to global expansions for the SME in this market.

4. You will be required to ensure that the PESTLE and international marketing strategy are linked to justified your decision one choices.

Submission -12th december-3500 words maximum.

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