Individual Case Study Analysis: Critical Discussion of Methodology and Business Development Proposal

Define and critically discuss the problem/issues to be addressed and evaluated in a business scenario/case study context

2. Critically identify and discuss the theory, principles, contexts, techniques and functions of case study analysis methodology and application and their contribution to the development of business success

3. Understand and critically comprehend and evaluate the relationship between case study analysis, business project development opportunities and the formulation of business proposals and related business decision making

4. Critically develop a business development proposal which is based on benchmarked case study analysis and evaluation and which is contextualised by the students’ career aspirations

TASK

Individual Case Study Analysis (100%)

Select one case study from the cases provided on your student Portal, and identify the problems, issues and challenges faced by that firm. For your chosen case study, as an individual you need to select the specific problems faced and complete an analysis structured as below.

Contents Word count

Executive Summary A short summary of the entire work

Background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings

Introduction to the case study  Statement of the problem

Structure of the rest of the report 300 words

Case brief: Description of the situation

Clearly describe the situation in the case. 300 words

Problem statement, plan of analysis Statement of the problems in the case

Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.

(Explain and evaluate the concepts, theories, models, research relevant to the case)

4 Analysis & Findings An assessment of the current positions facing your chosen company.

(Derived from applying the principles and practices of the concepts, theories and models referred to and discussed in chapter 3) 800 words

5 Proposed solution to problem Integrated assessment of the analysis - generate ideas or alternative solutions to the problems and issues.

Choose a “best fit” solution from the options

Appendices This section will contain all the documentation, data, financial reports etc. used in the case analysis

List of References MUST be provided, and Harvard system of referencing MUST be followed.

LENGTH REQUIRED

Please note the following when completing your written assignment:

1.Writing: Written in English in an appropriate business/academic style

2.Focus: Focus only on the tasks set in the assignment.

3.Document format: Report

4.Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.

5.Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

Marking criteria and Student FEEDBACK

This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers use a similar format to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.

Marks available Marks

1. Research-informed Literature

Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.

2. Knowledge and Understanding of Subject

Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.

3. Analysis

Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence

4. Practical Application and Deployment

Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.

5. Skills for Professional Practice

Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.

Assignment Mark (Assessment marks are subject to ratification at the UoS Assessment Board.  These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. ) 72 Hour Late Submission Penalties (tick if appropriate) %