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Assessment Instructions

Question 1: Report (80 marks)

Assessment Instructions

This assignment requires you to answer questions in relation to the case study ‘Hopkinson’s Coffee Company’ (see below). This is an individual, case-based assignment.

Question 1: Report (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Hopkinson’s finds itself, and make recommendations for a marketing strategy. Identify any risks or challenges associated with your recommendations. 

Question 2: Critical reflection (20 marks). Select one theory framework concept that you have applied in answering question one. Assess its strengths and limitations for strategic marketing planning both in the context of the Hopkinson’s case study, and in the context of the Nespresso case study that was studied in class.

General Guidance
Remember that the requirement in question 1 is to apply rather than describe theory.
You may use subheadings, but avoid excessive use of bullet points.
Please include your full marketing audit in an appendix. 
Your ‘analysis and evaluation of the current position’ should be a maximum of 1000 words.
Include a title page, contents, and references. There is no need for an executive summary.
Please number your pages.
Further guidance will be given in class.

Formative feedback and Support
Formative feedback
Formative feedback provides opportunities to reflect on your ongoing work and preparation for your assignment. From session 8 to 12 you will work on a practice coursework (Nespresso case study) in class. This will give you the opportunity to receive formative feedback. Slides containing a response framework for this practice coursework will be made available on Blackboard after week 12. 

Please use the following file format: Microsoft Word file with a .doc or .docx file extension. We cannot ensure that other formats are compatible with markers’ software.

All work should be word processed in 12-point font Times New Roman or Arial and single spaced. Please number your pages.

The first page of your coursework must include:
Your student number
The module name and number
Your word count 

Word Limit
The maximum word limit for this coursework is 2,500 words for question one and 500 words for question two. There is no +10% rule.
This word count includes everything in the main body of the text (including headings, tables, citations, quotes, lists, etc.).
References, title page, contents page, and appendices are NOT included in the word count. 
There is no direct penalty for exceeding the word count, but the marker WILL stop reading once the maximum word limit has been reached and nothing further will be taken into account in the allocation of marks

Instructions for submission 
You must submit your assignment before the stated deadline by electronic submission through Blackboard. Notification that the electronic submission portal is open for your assignment is displayed (usually two weeks before the submission date) in the Coursework tab in myUWE, the Coursework tab in Blackboard and via an announcement in the Blackboard course.

Please allow sufficient time to upload your assignment, noting that the system becomes busier and slower as the deadline approaches. Only your final upload will be counted. Ensure all your information is submitted at one attempt to avoid ‘overwriting’ your intended submission. Always check and retain your receipts.

Before submitting your work, please ensure that:
You have proof-read you work thoroughly to ensure your work is presented appropriately 
You have addressed all the required elements of the assessment
You have referenced in accordance with the guidance provided
You have addressed each of the marking criterion
The submission is in the correct format

Final feedback and marks release
Students will normally receive marks and feedback on their submission within 20 working days of the submission deadline (not including any public holidays or university closure days). Any delay in returning students’ work will be communicated by the module leader via Blackboard. Feedback on this module is not limited to the written comments you will receive on individual written assessment submissions. 

Feedback and marks for this module will be available by 3rd February 2020.

For further guidance on feedback, please refer to the module handbook.

Personal Circumstances 
If you are experiencing difficulties in completing a piece of assessment on time due to unexpected circumstances (for example illness, accident, bereavement), you should seek advice from a Student Support Adviser at the earliest opportunity.

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