BUSN07023 Business in the 21st Century Assessment Briefing - Resit Assessment Element 1: Essay

BUSN07023 Business in the 21 st Century Assessment Briefing 20 22/2 3 – Resit Assessment Element 1: Essay The essay is worth 50 % of your overall marks for this module and must be submitted vi a Turnitin before the agreed date on Aula . Assignment question Carry out a research to find current information about a UK company of your choice. Use books, newspaper business reports and the internet. Analyse its external environment over the last three years have affected the company including all factors . Then discuss the impact of covid -19 over the company and what has the company been doing to adapt to the changes that results due to covid -19 ? Your essay should be 15 00 words in length; it should be fully referenced using the Harvard referencing method. Your essay should be submitted via Turnitin on Aula , the submission deadline is 4 th Novembe r 2022. Guidance on answering the assignment question In answering this question you should demonstrate:  That you can research current information about a named company and present that information in your own words. This should include the nature of the business, size, ownership and where available, its turnover, profit and growth.  That you understand what is meant by the term external environment and how changes in the external environment impact on a business. You should present and explain relevant theories and frameworks.  That you can show a clear understanding of the changes throughout the covid -19 with the opportunities and threats faced by the company.  Tha t you can explain how company reacted against the changes (opportunities/ threats) through covid -19 ? Has it been successful or not? Resources The basic theory needed to answer this question can be found in the lecture notes and the course textbook (see ref erence below). The company’s own website is a good starting point for researching the company but make sure that you present a balanced account by using other sources. Articles written in business journals and publications such as The Economist, Daily Tele graph, The Guardian and Financial Times give reports on current developments in the world of business. Many of these are available free on the internet and are searchable. Through the university library you will also be able to gain access to a wide range of academic journals, national and international newspaper archives and market research reports. The University librarians are there to help if you are having trouble finding suitable references, either electronic or paper based - just ask. The informati on that you use for your coursework must come from reputable sources so you must be very careful when using the internet for research. If in doubt about the suitability of a particular website please ask your tutor. Needle D (2015) Busin ess in Context. 6th ed. Cengage Marking Criteria Marks Description of chosen organisation and justification of choice 10 The essay should include discussion of the relevance of choice of organisation. Should demonstrate research of reliable sources of relevant information about a named company, presented in own words. S hould include the nature of the business, including; size, ownership and where available, its turnover, profit and growth. Good answers will include evidence in the form of correctly referenced mate rial. Better answers will include a wide variety of sources with a strong academic base. External environment discussion – what it is and how it has changed 30 Should demonstrate an understand ing of what is meant by the term external environment and how changes in the external environment impact on a business. Should present and explain r elevant theories and frameworks e.g. PESTEL. The student should have selected an appropriate model to analyse the external environment, the model will be applied ap propriately to the chosen organisation with evidence to support. Better answers may include discussion of other models that may have been used. A wide variety of appropriate resources should be used. Evaluation of how the business has adapted to mee t the new challenges 40 Students should have changes from covid -19 to discuss in more detail. Should have clear links between the changes through covid -19 in the external environment and the opportunities and threats faced by the company. The information about opportunities and threats to the company through the covid -19 should be relate d to how it has responded and whether it has been successful or not. This will be supported with appropriate references from a wide range of resources. Referencing 10 Harvard Referencing Style has been used correctly and consistently throughout. Presentation 10 The presentation of the essay is professional and appropriate. Guidance on appropriate formatting has been followed exactly. There should be no errors with spelling and grammar. Word count is within the acceptable limits. Grade % Good luck !