Mobile App Design: Questions and Reflections

COMP11051 Mobile Business Technology and Design

Task

1. Conduct an investigation of widely available and used Mobile Apps for your chosen sector. Critically evaluate at least two Mobile Apps in your chosen sector in relation to their:

Purpose and target audience
Functionality
Design principles
User experience
Added value for the user
Any problems or issues you can identify with the Mobile App

You can include screen shots from the Mobile Apps to illustrate your points. (15Marks)

2. Design an outline for a possible Mobile App of your own relating to your chosen sector. Provide an overview of what the purpose of the Mobile App would be and why it is useful or important, who it would be targeted at and some of its main features and functionality. You should provide a design prototype comprising at least ten screens for your Mobile App using appropriate paper-based prototyping methods or mock-up software to illustrate what it might look like. A rationale for the user experience should be provided, as well as the design principles that underpin the design prototype. (35 Marks)

As a rough guide, the answers to Questions 4 and 5 of the coursework report should be at least 2500-3000 words in length (you can go over the word limit if you wish). Please remember the number of words produced is not directly proportional to the number of marks gained.

Critical Reflection (10 Marks)

Produce a critical reflection report (approximately 750-1000 words as a guide) which should cover the following areas:

A critical reflection on potential future mobile business developments and technologies in relation to how they might impact the particular sector you chose for your coursework. Use appropriate evidence to justify your points.
A critical reflection on what you consider to be the most important transferable knowledge and skills in order to be able to be able to successfully design, develop and implement a mobile business strategy within an organisation. Use appropriate evidence to justify your points.
A critical reflection on what you consider to be the key do’s and don’ts for a company who is considering embarking on using mobile business technologies and applications as a means of improving its business performance and customer engagement. Use appropriate evidence to justify your points.

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