Pitching an Event Design Proposal for a Staff Party at Hotel Trinity - Assignment 3

Assignment 3 (50%) –

Your task is to create and prepare a pitch (10mins) that you will present to the General Manager of Hotel Trinity, detailing your event design proposal for a Staff party. A hotel’s employees often are the first defence in the profitability game. A lack of engagement in their respective roles or during guest interactions can lead to declining customer satisfaction, and in turn, decreasing profitability power. And in such a high-turnover industry as hospitality, successfully engaging with and retaining team members can prove challenging. It is your task, as an Associate of Hotel Trinity, to convince the General Manager that employee engagement is critical in the success of the hotel. You are therefore recommending to hold a staff engagement event / party.

An opportunity to be creative – let’s see your ideas! What will the event design look like? Consider catering, content, entertainment, environment, production, programme / activities and theme. Create a presentation (PowerPoint) to pitch your event design idea to the General Manager. Consider effective pitching skills, like the Rule of 3, relating your ideas to business needs and using persuasiveness, and how you will incorporate these skills when pitching to the GM. Consider the design domain of the EMBOK model, when pitching your design, along with other sources of literature. Include theoretical evidence of the benefits of employee engagement. You must include one engagement theoretical model to include and discuss within your pitch. Ensure your pitch is well-paced and enjoyable.

Your work must include referencing according to the Harvard standards (both in-text referencing on the slides and a reference list provided at the end).

1.Research-informed Literature

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard/APA referencing system.

Specific to this assignment

1.Specific to this assignment:

You should show a wide level of reading from a variety of sources including textbooks, academic journals and websites. You must reference academic sources for theory. You should also reference all pictures used in your presentation pitch. All referencing should follow the UWTSD Harvard Referencing Guide. Minimum of 12 references.

2.Knowledge and Understanding of Subject

Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information andskills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include inyour work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.

Specific to this assignment:

Make reference to relevant event theories/models, such as the EMBOK model. You do not need to explain these in depth but introduce them briefly before analysing and applying specific domains / facets where appropriate. Demonstrate a clear understanding of the importance of event design and employeeengagement.

3.Analysis

Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! But also justifying: Why? How? When? Who? Where?At all times, you must provide justification for your arguments and judgements. Evidence that you havereflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information  presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.

Specific to this assignment: Make reference to an employee engagement model to support your debate in why staff engagement is important. Use data / concepts from the industry to inform your decisions and support your work.

4.Practical application and deployment

You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context. How do they work in practice? You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans orsolutions to solve problems, some of which may be innovative and creative. This is likely to involve, for instance, the use of real world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria. You should show awareness of the limitations of concepts and theories when applied in particular contexts.

Specific to this assignment: Your pitch decisions should be informed by data and theoretical evidence. Consider using examples from within the industry of engaged teams and the impact that has on the success of a business (relating to business needs).

5.Skills for professional practice

Your work must provide evidence of the attributes expected in professional practice. This includes demonstrating your individual initiative and/or collaborative working. You should communicate effectively in a suitable format, which may be written and/or oral, for example, essay, management report, presentation. Work should be coherent and well-structured in presentation and organisation. Specific to this assignment:

The presentation should be visual, and the pitch should be convincing and effective. The pitch should have strong content, clear direction, clarity, persuasiveness and be well-paced, enjoyable with a clear awareness of the audience (GM). Preparation and practice is key. Technical ability to deliver on Microsoft Teams and accurate timing. Essential Resources: