Effective Communication Strategies for VaxMax Vehicle Sanitising Service

Theories relating to models of communication

Task 1

As a group you will produce a presentation which could be used as a training and development tool with new marketing staff working at VaxMax - a new vehicle sanitising service. The company wants to aim its service at taxi, private hire car, bus and coach owners.

The presentation must include:

- Theories relating to models of communication.

- The channels of communication that can be used.

- The types of barriers that can prevent effective communication.

- The impact of communication on profitability and company market presence.

Within your report you should link your points to theory and reference published literature. You can use examples from your own professional experience to support or enhance your points.

Additional guidance is provided below and on the following pages.

Task 2

The final slide in your presentation will be a ‘Teamwork Evaluation’ Slide. USE THE TABLE PROVIDED IN THE BMSW_4002 Moodle WEEK10 folder this slide will appear after the reference slide and does not need to be presented but must be included in your TURNITIN submission. Group slides must be submitted to Moodle by each individual in a group.

The presentation will be recorded on Microsoft Teams for moderation purposes, you must appear on camera for identification, if for any reason you are unable to appearon camera you will not be able to do the presentation you will need to contact the Assessments team

Students not participating will be required to resit this element.

NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.

1. Engagement with Literature Skills

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed an appropriate range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-todate, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using a suitable referencing system, including in-text citations in the main body of your work and a reference list at the end of your work.

• Students must find, reference and utilise a minimum of 8 credible and reliable sources of information throughout the entire presentation.

• Students must cite literature throughout their slides, supporting the points that they make and referencing any images or diagrams used.

• A reference list should appear at the end of the group presentation.

2. Knowledge and Understanding Skills

At level 4, you should be able to demonstrate knowledge of the underlying concepts and principles associated with your area(s) of study. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should beable to explain the theories, concepts, etc. to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding.

Guidance specific to this assessment:

• Students must demonstrate an understanding of relevant models of communication,

• A secure understanding should be demonstrated by means of consistent reference to relevant published information sources.