LCBB4005 The Global Business Environment

Learning Outcomes tested (from module syllabus) Assessment Criteria To achieve each outcome a student must demonstrate the ability to:

• Recognise the major forces shaping the global business environment and gain an understanding of the changing global business environment;

• Apply relevant business models (Porter’s Diamond, Value Network, Five Forces, etc.) within the context of an international environmental analysis(PESTEL);

• Identify and critically evaluate the reasons why organisations engage in international trade;

• Assess markets in action, understanding their microeconomic and macroeconomic foundations, different market structures and their influence on firm strategy, long-run and short-run changes, and major features of the current international economy.

• Write and structure an academic essay that analyses the PESTEL forces in the case

o Describe and analyse the PESTEL environmental factors at work in the industry in question within the case.

o Demonstrate knowledge and understanding of the underlying theory

o Demonstrate knowledge of national and international aspects

• Think constructively about the competitive environment, within the industry detailed in the case using Porters five forces framework.

o Evidence knowledge and understanding of the competitive environment and itstheory

o Incorporate discussion of criticisms/limitations of the theory

o Demonstrate knowledge of national and international aspects

Specific to this assignment: The analytical tools have been specified in each of the tasks. You do not need to explain these in depth, but introduce them briefly before applying them.

3. Analysis

Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed. Specific to this assignment: Do not just provide material and data but analyse the information! It is crucial to show the impact of your environmental analysis on the industry.

4. Practical Application and Deployment

You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context. How do they work in practice?

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmentaland industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date,mostly publishedwithin the lastfive yearsorso,though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using intext citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system.