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Current Trends in Business Intelligence: A Critical Review

Dimensions of Business Intelligence

  1. Identify and critically evaluate the current trends in data warehousing, business intelligence and data mining.
  2. Demonstrate a comprehensive knowledge and systematic understanding of essential concepts and principles by using predictive analytic software.

You will write a journal review on current trend in Business Intelligence that you will have covered over the course of the semester which you will need to agree with your tutor. Your tutor is not only interested in the coverage and content of the article being reviewed but also in your critical assessment of the ideas and argument that are being presented by the author.

Use the following research article, ‘Realizing the strategic impact of business intelligence utilization’ as a starting point for your research to help with identifying current trends in BI:

As a technology-driven process for analysing data and presenting actionable information to help managerial decision-making, business intelligence has become an important concept with the availability of “big data” (Puklavec et al., 2018). Business intelligence is integrated into regular work practices as an appropriate tool to extract “big data” in a speedy way to make the right decisions. The dimensions of business intelligence include data integration, analytical capabilities, content quality in business processes, and decision-making culture (Eidizadeh et al., 2017).

NOTE: The guidance offered below is linked to the five common assessment criteria overleaf.

  1. Research-informed Literature

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, typically published within the last five years or so, though seminal works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system. Specific to Assignment 1: You need to have a minimum of 6 academic sources, correctly referenced in Harvard style.

  1. Knowledge and Understanding of Subject

Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be completeand detailed, with comprehensive coverage.

  1. Analysis

Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new informationpresented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.

In accordance with the Framework for Higher Education Qualifications, at the end of Level 5 students will be expected to have developed sound knowledge and critical understanding of the well-established concepts and principles in their field of study, and of the way in which those principles have developed. They will have learned to apply those concepts and principles more widely outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context. They will have knowledge of the main methods of enquiry in the subject area, and ability toevaluate critically different approaches to problem solving. They will possess an understanding of the limits of their knowledge, and how this influences their analyses and interpretations. They will be able to use a range of established techniques to initiate and undertake critical analysis of information, and to propose solutions to problems arising from that analysis. They will be able to effectively communicate information, arguments and analysis in a variety of forms to specialist and non-specialist audiences, and deploy key techniques of the discipline effectively. They will be able to undertake further training, develop existing skills and acquire new competences that will enable them to assume significant responsibility within organisations. They will have the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision-making.

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