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Strategic Analysis of British Petroleum's External Business Environment

External Business Environment Analysis

In September 2021, some petrol stations in the UK were forced to close after the nationwide shortage of HGV drivers left forecourts without supplies. British Petroleum (BP) spokesperson apologised for any inconvenience, adding: “We are experiencing fuel supply issues at some of our retail sites in the UK and unfortunately have therefore seen a handful of sites temporarily close due to a lack of both unleaded and diesel grades.” Details of the disruption to petrol supplies emerged  after a meeting between the government and executives  from  several  companies  convened  to  brief  ministers  about  the  severity  of Britain’s supply chain crisis. Queues formed at some petrol stations in London and Kent on Friday as motorists rushed to fill up. Although Downing Street claimed there was no shortage of fuel, the developments will add to pressure on ministers already facing calls to take action 
to ease acute labour and supply chain shortages linked to Brexit and the pandemic  – with businesses  calling  for  a visa  scheme  to help  meet  demand  for  more  workers  on farms,  in factories and in road haulage firms. Rod McKenzie, of the Road Haulage Association trade body, accused ministers of “government by inertia”, allowing the situation to get gradually worse  in  recent  months.  (Source:  Partington  R.,  Partridge,  J.,  (2021)  BP  closes  some  petrol  stations  amid  HGV  driver  shortage. 

You need to conduct a strategic analysis of the British Petroleum’s (BP) external business environment. In specific, the following criteria should be covered in your report.  
1)  Evaluate  with  evidence  the  UK  and  global  Haulage  industry.  Use  related  frameworks  to critically analyse the industry as well as the sector. 
2)  Evaluate with evidence the competitive environment of British Petroleum (BP). 
*  For  this  assignment  you  are  required  to  apply  different  frameworks  discussed  in  class  such  as PESTEL Analysis, Industry Five Forces, Strategic Group Analysis, Industry Life Cycle, and SWOT Analysis. 
Assignments must be presented in the following format: 
• Assignments need a front cover page stating: Module number, Module name, Title of the assignment, Your name and student number, Submission date, Word count 
• An Executive Summary is not required. 
• It is mandatory that learners adhere to the specified word count given in the assignment brief within a margin of -/+10%. 
• Your assignments should be written in a report/essay style with an introduction, body of the essay (broken down into sub-sections), and conclusion. 
• Assignments must be word-processed in 11 font Arial and double spaced 
• All pages must be numbered 
• Margins must be as follows: Top: 1 inch, Bottom: 1 inch (2.5 cm), Left: 1.25 inches, Right: 1.25 inches (3.2 cm) 
• The assignment word limit does not include the cover page, reference list or appendices. 

UK and Global Haulage Industry Analysis

• The  length  of  an  assignment  is  limited  by  a  set  number  of  words  to  contribute  towards  the development of writing skills and to ensure all work is assessed equitably. We, therefore, require you to complete your assignments within the number of words specified in the assignment brief. If you write more than required words, the extra words will not be marked to ensure equality of marking. 
• Your report will be assessed based on the content within the main body of your report (within the word limit). However, you are encouraged to use appendices for the presentation of the detailed research which supports your discussion, and for the detailed analysis using course models. Please ensure, however, that your main argument and key findings are included in the body of your report. 
• Please  also  remember  that  a  report  can  be  enhanced  or  damaged  through  layout,  for  example, placing all tables and drawings in appendices can hamper the flow of discussion. Decisions, therefore, need to be made about the most appropriate place to use tables etc. to support your case. 

• Appendices themselves will not be marked. However, inappropriate use of appendices will be taken into consideration when awarding the final mark. 
• Assignments not complying with this format might be returned to students unmarked. 
All assessments are intended to determine the skills, abilities, understanding and knowledge of each of the individual students undertaking the assessment. Cheating is defined as obtaining or attempting to obtain an unfair  academic  advantage.  Cheating  or  assisting  someone  else  to  cheat  (including  attempting  to  assist someone else to cheat) may be subject to disciplinary action in accordance with the University's Disciplinary Procedure.  The  University  takes  this  issue  very  seriously  and  students  have  been  expelled  or  had  their degrees  withheld  for  cheating  in  assessments.  If you  are  having  difficulty with  your  work  it  is  important to seek help from your tutor rather than be tempted to use unfair means to gain marks. Do not risk losing your 
degree and all the work you have done. The  University  defines  a  number  of  different  forms  of  cheating,  although  any  form  of  cheating  is  strictly forbidden not only those listed below. These are: 
Submitting other people's work as your own – either with or without their knowledge. This includes copying  in  examinations;  using  notes  or  unauthorised  materials  in  examinations;  submitting  work  you have paid for as your own; impersonation – taking an assessment on behalf of or pretending to be another student, or allowing another person to take an assessment on your behalf or pretend to be you. 

Plagiarism  –  taking  or  using  another  person's  thoughts,  writings  or  inventions  as  your  own.  To  avoid plagiarism you must make sure that quotations from whatever source are clearly identified and attributed at  the  point  where  they  occur  in  the  text  of  your  work  by  using  one  of  the  standard  conventions  for referencing. The Library has a leaflet about how to reference your work correctly and your tutor can also help you. It is not enough just to list sources in a bibliography at the end of your essay or dissertation if you do not acknowledge the actual quotations in the text. Neither is it acceptable to change some of the words or the order of sentences if, by failing to acknowledge the source properly, you give the impression that it is your own work. 

Collusion – except where written instructions specify that work for assessment may be produced jointly and submitted as the work of more than one student, you must not collude with others to produce a piece of  work  jointly,  copy  or  share  another student's  work  or  lend  your  work  to  another  student  in  the reasonable knowledge that some or all of it will be copied. 

Duplication – submitting work for assessment that is the same as, or broadly similar to, work submitted earlier for academic credit, without acknowledgement of the previous submission. 
Falsification  –  the  invention  of  data,  its  alteration,  its  copying  from  any  other  source,  or  otherwise obtaining it by unfair means, or inventing quotations and/or references. 

Custom Writing Services – this includes the use of any service which produces custom materials for a fee  or  other  benefit.  The  University  may  consider  any  request  placed  with  any  form  of  custom  writing service to be a form of cheating, whatever use is then made of the material produced, and therefore to be an offence under the Student Conduct Regulations. This extends to include any request for any piece of work (either formative or summative assessment or work which is not linked to any form of assessment or  credit-bearing  element  of  your  programme)  including,  but  not  limited  to,  essays  and  dissertations (including  outlines  and  guides),  reports,  exam  notes,  proposals,  posters,  presentations,  the  editing  or improvement of existing work, statistical services and computing services including programme and code development.

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