Challenges Faced by an Automobile Brand in the Global Business Environment

Consider the automobile industry, select a brand and critically evaluate the challenges of their internal and external business environments. In your evaluation, you should reflect on the challenges they encounter in trading  across  the  globe;  your  evaluation  should  be  critical  enough  to  address  their  SWOT,  PESTLE utilising Porter’s Five Forces, Value Chain, and their competitive advantages concerning their core values on sustainability. 
 
1. Engagement with Literature Skills 
Your  work  must  be  informed  and  supported  by  scholarly  material  that  is  relevant  to  and  focused  on  the task(s) set.    You should provide evidence that you have accessed an appropriate range of sources, which may  be  academic,  governmental  and  industrial;  these  sources  may  include  academic  journal  articles, textbooks,  current  news  articles,  organisational  documents,  and  websites.    You  should  consider  the credibility  of  your  sources;  academic  journals  are  normally  highly  credible  sources  while  websites  require careful consideration/selection and should be used sparingly.   Any sources you use should be current and up-to-date,  mostly  published  within  the  last  five  years  or  so,  though  seminal/important  works  in  the  field may  be  older.    You  must  provide  evidence  of  your  research/own  reading  throughout  your  work,  using  a suitable referencing system, includingin-text citations in the main body of your work and a reference list at the end of your work.  
 
Guidance specific to this assessment: students are expected to use at least 15 academic references to support  their work  and they  should  be  selected  from  a  variety  of  credible  sources.  Peer  reviewed  articles from top rank journals and books are particularly recommended and they can be used in conjunction with some credible online sources.  The reference list should follow Harvard referencing technique and student should try to pay attention to detail when organising their references in text and in the reference list.  
 
2. Knowledge and Understanding Skills 
At  level  4,  you  should  be  able  to  demonstrateknowledge  of  the  underlying  concepts  and  principles associated  with  your  area(s)  of  study.    Knowledge  relates  to  the  facts,  information  and  skills  you  have acquired  through  your  learning. You  demonstrate  your  understanding  by  interpreting  the  meaning  of  the facts  and  information  (knowledge).  This  means  that  you  need  to  select  and  include  in  your  work  the concepts, techniques, models, theories, etc. appropriate to the task(s) set.  You should be able to explain the theories, concepts, etc. to show your understanding.  Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding. 
 
Guidance  specific  to  this  assessment:  The  student  will  need  to  select  and  apply  the  relevant  global business  environment  concepts,  techniques,  models,  theories,  etc  that  are  linked  to  the  task.  They  can introduce  and  discuss  the  issues  identified  and  its  impact  on  the  fashion industry  in  light  of  the  COVID19 pandemic.  
 
 3. Cognitive and Intellectual Skills 
You should be able to  present, evaluate and interpret qualitative and quantitative data, in orderto develop lines  of  argument  and make  sound  judgements  in  accordance  with  basictheories  and  concepts  of  your subject(s) of study. You should be able to evaluate the appropriateness of different approaches to solving problems  related  to  your  area(s)  of  study  and/or  work.  Your work  must  contain  evidence  of  logical, analytical  thinking.  For  example,  to  examine  and  break  information  down  into parts,  make  inferences, compile, compare and contrast information.  This means not just describing what! But also justifying: Why? How?  When?  Who?  Where?  At  what  cost?  Youshould  provide  justification  for  your  arguments  and judgements  using evidence  that  you  have  reflected  upon  the  ideas  of  others  within  the  subject  area  and that  you  are  able  to  make  sound judgements  and  arguments  using  data  and  concepts.    Where  relevant, alternative solutions and recommendations may be proposed. 
 
Guidance  specific  to  this  assessment:  the  student  should  be  able  to  demonstrate  some  element  of critical analysis in the report. They should demonstrate how the different business environment models can be applied in practice using practical examples, data, graphs, etc in the report and should also engage the literature,  introduce  comparative  and  contrasting  analysis,  etc.  More  broadly,  the  student  should  apply some  form  of  critical  thinking  to  demonstrate  knowledge  and  understanding  of  the  relevant  business management theories, concepts and models.  
 
 4. Practical Skills 
At  level  4,  you  should  be  able  to  apply  the  basic  underlying  concepts  and  principles  to  evaluate  and interpret these within the context of your area of study. You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations and/or a particular context.  How do they work in practice?  You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, or to create artefacts.  This is likely to involve, for instance, the use of real-world artefacts, examples and cases, the application of a model within an organisation and/or benchmarking one theory or organisation against others based on stated criteria.   
 
Guidance  specific  to  this  assessment:  critically  analyse  and  introduce  the  practical  solutions  and problems  that  have  been  solved  by  the  organisation.  Compare  that  to  some  stated  criteria  for  example competitor’s performance and industry average performance.  
 
 5. Transferable Skills for Life and Professional Practice  
Your  work  must  provide  evidence  of  the  qualities  and  transferable  skills  necessary  for  employment requiring the exercise of some personal responsibility.  This includes demonstrating that you can communicate  the  results  of  your  study/work  accurately  and  reliably,  and  with  structured  and  coherent arguments; that you can initiate and complete tasks and procedures, whether individually and/or collaboratively; fluency of expression; clarity and effectiveness in presentation and organisation. Your work should be coherent and well-structured in presentation and organisation. Guidance specific to this assessment: If you were to advise the organisation, provide recommendations of what could the organisation have done better and what can they learn from other players in the industry?