Planning a New Business Start-up: A Report

Assignment 1

In your role as a first-time entrepreneur, you have to plan your new business start-up. You are therefore required to prepare a report to outline the following

Tasks

1) Executive Summary- It should contain the overview of the proposal.

2) New Business Concept - Explain the proposed new business idea together with the components of the concept statement which includes the following:

1. Product or the service you propose
2. Target market
3. Special features of the product / service
4. Values / benefits to the target customers
5. Location of the business
6. Who will be involved in making this business happen?

3) Window of Opportunity - Explain the window of opportunity for the proposed business, incorporating relevant sources of evidence.

4) Business Model Canvas - Draw the Business Model Canvas in relation to the proposed business idea and explain all the components in it according to the Proposed Business Idea.

5) HR Strategy – Explain the Proposed HR requirements for the newly proposed business mainly focusing on the Recruitment & Selection and Training & Development strategies.

Assignment 2

You are required to submit your Business Plan (Based on the work done in Assignment 1) as a Presentation Paper  and should convince your audience to lend you their support.

• Students are required to submit a presentation paper based on the above, using slides (not more than fifteen slides).
• Your slides package should consist of the visuals that you would use to prepare for a presentation of your written report to your audience. The emphasis in this task is on deployment, application and presentation which is reflected in the mark allocations for component 2.
• As such you should design a professional slides package that will facilitate the presentation of your written report (assignment one), demonstrating the value of your analysis to your audience and detailing the key academic insights and emphasising the deployment, applications and presentation of these insights in the context of your business plan.
• Your presentation package should therefore be a combination of the academic/ conceptual insights (with the relevant academic sources clearly indicated on each of your slides), together with the practical value of these insights being demonstrated in the context of your business plan.