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Business Diagnosis Report on COVID Turnaround or Digital Disruption

Assessment summary:

You are a newly graduated management consultant who is required to research and write a business diagnosis report about an organisation of your choice. The two hot themes currently that company try to deal with are ‘’Covid turnaround" or "digital disruption". So you can choose any company that goes through one of these challenges. This can be your own company, family company, an SME, a large corporation, an NGO etc. Some examples can be for you to choose from:  Boohoo who have big Covid factory issues and were struggling to beat Asos, Zalando, Zara, H&M. Your consultancy company works closely with universities. For this reason, your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people.

The analysis should demonstrate your ability to apply management skills and knowledge to a real life situation. The live case study consists of information of your research that all students undertake (and can share throughout the module)

This is an urgent request since the market and company situation has rapidly changed due to COVID and you need to make sense of the new situation and reach a conclusion on whether you advise your clients to invest in the particular company or not.

A 2000 word report that answers:

CW1 – Individual Investigative Report – 50% of the module’s mark

The individual report analysis on a live case will be judged on: key elements of analyzing financial reports and market analysis, quantitative techniques to diagnose threats and opportunities and decision-making tools.

More specifically, here is the breakdown of your overall mark for this report:

The deliverable:

A 2000 word report that answers:

  1. a) What's going wrong OR well
  2. b) Why is it going wrong OR well and
  3. c) How can it can be fixed OR sustained/developed further".

What, why, how. Focused and concise. As in the real world, this is a preliminary diagnostic with recommendations for next steps and further work.

On successful completion of this assessment you should be able to:

  1. Critically examine financial reports and market analysis with a view to identifying and revitalizing a struggling organisation.
  2. Apply quantitative techniques to diagnose threats and opportunities, and support decision-making process in a marketing and general business environment,

A pass grade in all work will be awarded on the basis that:

  • All assessment criteria have clearly been met.
  • Work demonstrates verifiable knowledge of appropriate range of concepts and theoretical approaches.
  • Work provides an argument to frame response to enquiry/task.
  • Work uses a range of relevant sources provided to undertake research.
  • Work undertakes meaningful analysis/reflection in relation to the enquiry/task.
  • Student communicates ideas using an appropriate format with few weaknesses in presentation.

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