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How to Conduct a Business Diagnosis for Companies Facing Covid Turnaround or Digital Disruption

Task Description

You are a newly graduated management consultant who is required to research and write a business diagnosis report about an organisation of your choice. The two hot themes currently that company try to deal with are ‘’Covid turnaround" or "digital disruption". So you can choose any company that goes through one of these challenges. This can be your own company, family company, an SME, a large corporation, an NGO etc. Some examples can be for you to choose from:  Boohoo who have big Covid factory issues and were struggling to beat Asos, Zalando, Zara, H&M. Your consultancy company works closely with universities. For this reason, your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people.

The analysis should demonstrate your ability to apply management skills and knowledge to a real life situation. The live case study consists of information of your research that all students undertake (and can share throughout the module)

This is an urgent request since the market and company situation has rapidly changed due to COVID and you need to make sense of the new situation and reach a conclusion on whether you advise your clients to invest in the particular company or not.

The deliverable:

A 2000 word report that answers:

CW1 – Individual Investigative Report – 50% of the module’s mark

The individual report analysis on a live case will be judged on: key elements of analyzing financial reports and market analysis, quantitative techniques to diagnose threats and opportunities and decision-making tools.

More specifically, here is the breakdown of your overall mark for this report:

The deliverable:

A 2000 word report that answers:

a) What's going wrong OR well

b) Why is it going wrong OR well and

c) How can it can be fixed OR sustained/developed further".

What, why, how. Focused and concise. As in the real world, this is a preliminary diagnostic with recommendations for next steps and further work.

Submission method and deadline:

Individual submission online through a separate link on Blackboard on Thursday the 18th of November 2021 at 1pm.

Date and form of feedback: Monday the 13th of December 2021 online.

Assessment weighting: 50% of the final module mark

Word count: 2000 words maximum

The word count excludes front cover, executive summary (up to 200 words maximum), appendices (3 pages maximum), table of contents and references at the end. Tables and figures in text are included in the word count.

Analysis Deliverables

Exceeding the 2000 word count will result in a loss of marks.

Assessment format:

The assessment should be written in a report format (not an essay). You will need to use analytical headings and sub-headings.

Learning outcomes:

On successful completion of this assessment you should be able to:

Critically examine financial reports and market analysis with a view to identifying and revitalizing a struggling organisation.


Apply quantitative techniques to diagnose threats and opportunities, and support decision-making process in a marketing and general business environment,

Marking criteria:

A pass grade in all work will be awarded on the basis that:

  • All assessment criteria have clearly been met.
  • Work demonstrates verifiable knowledge of appropriate range of concepts and theoretical approaches.
  • Work provides an argument to frame response to enquiry/task.
  • Work uses a range of relevant sources provided to undertake research.
  • Work undertakes meaningful analysis/reflection in relation to the enquiry/task.
  • Student communicates ideas using an appropriate format with few weaknesses in presentation.

Specific marking criteria for each element of this module are as follows:

The individual report analysis on a live case will be judged on: key elements of analyzing financial reports and market analysis, quantitative techniques to diagnose threats and opportunities and decision-making tools.

More specifically, here is the breakdown of your overall mark for this report:

  • WHAT is wrong OR well (30%)
  • WHY is it wrong OR well (30%)
  • HOW can it be fixed OR sustained/developed further:  Recommendations and conclusions (30%)
  • Presentation, clarity, referencing – 10 %

Referencing requirements for assignments

Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. All referencing should be in Westminster Harvard format. If you are not sure about this, the library provides guidance (available via the library website pages).

Difficulties in submitting assignments on time

If you have difficulties for reasons beyond your control (e.g. serious illness, family problems etc.) that prevent you from submitting the assignment, make sure you apply to the Mitigating Circumstances board with evidence to support your claim as soon as possible. The WBS Registry or your personal tutor can advise on this.

Anonymous marking: Submitting your coursework – checks

For group assessment students should use student ID rather than names to identify group members.

Unless indicated otherwise, coursework is submitted via Blackboard. On the Blackboard home page for the module you will find a button on the menu called ‘Submit Coursework’. Clicking this will take you to the submission link.

At busy times the coursework submission process may run slowly. To ensure that your submission is not recorded as a late submission, avoid submitting very close to the deadline.

To submit your assignment:

Log on to Blackboard at;

Go to the Blackboard site for this module;

Click on the ‘Submit Coursework’ link in the navigation menu on the left-hand side

Submission Criteria and requirements

Click on the link for the assignment;

Follow the instructions.


It is a requirement that you submit your work in this way. All coursework must be submitted by 13.00 (1.00 p.m.) UK time on the due date.

If you submit your coursework late but within 24 hours or one ‘working’ day of the specified deadline, 10% of the overall marks available for that assessment will be deducted as a penalty for late submission, except for work which is marked in the range 50-59%, in which case the mark will be capped at the pass mark (50%).

If you submit your coursework more than 24 hours or more than one ‘working’ day after the specified deadline you will be given a mark of zero for the work in question.

The University’s mitigating circumstances procedures relating to the non-submission or late submission of coursework apply to all coursework.

If you are unclear about this, speak to your class leader or module leader.

Academic integrity

What you submit for assessment must be your own current work. It will automatically be scanned through a text matching system to check for possible plagiarism.

Do not reuse material from other assessments that you may have completed on other modules. Collusion with other students (except when working in groups), recycling previous assignments (unless this is explicitly allowed by the module leader) and/or plagiarism (copying) of other sources all are offences and are dealt with accordingly. If you are not sure about this, then speak to your class leader.

University of Westminster Quality & Standards statement:

Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, will be penalised.  It is your responsibility to ensure that you understand correct referencing practices. As a University level student, you are expected to use appropriate references and keep carefully detailed notes of all your sources of material, including any material downloaded from the www.

Plagiarism is defined as submission for assessment of material (written, visual or oral) originally produced by another person or persons, without acknowledgement, in such a way that the work could be assumed to be your own. Plagiarism may involve the unattributed use of another person’s work, ideas, opinions, theory, facts, statistics, graphs, models, paintings, performance, computer code, drawings, quotations of another person’s actual spoken or written words, or paraphrases of another person’s spoken or written words.

Plagiarism covers both direct copying and copying or paraphrasing with only minor adjustments:

a direct quotation from a text must be indicated by the use of quotation marks (or an indented paragraph in italics for a substantive section) and the source of the quote (title, author, page number and date of publication) provided;

a paraphrased summary must be indicated by attribution of the author, date and source of the material including page numbers for the section(s) which have been summarised.

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