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Hospitality Business Development Manager: Report and Mood Board

Assessment Scenario

This is an individual piece of work consisting of both a written report and a digital mood board with audio recording of your voice explaining the mood board embedded into the slide. You are required to write a report and prepare a mood board based on the following scenario:      

Assessment Scenario

You have just secured a job as Hospitality Business Development Manager for a country of your choice.

You are required to create an innovative hospitality business idea – Either a hotel OR a restaurant – and demonstrate the following:

·How historical aspects of the international hospitality industry and your chosen country have influenced your business idea, e.g. particular design elements / traditions / customs / themes / food

·Where your business is positioned within the wider international hospitality industry, using examples from other hospitality businesses to illustrate this

·Understanding of the management systems used in the hospitality industry and the advantages and disadvantages of these systems

You should use recognised theories/frameworks and market intelligence information to justify your choices and you should provide a full list of citations and a reference list according to Harvard conventions within your report.

Demonstrate understanding and application of historical aspects of the international hospitality industry to your ideas

Demonstrate understanding of the scope and positioning of international hospitality, including examples from other parts of the international hospitality industry to add to your explanations

Demonstrate critical understanding and application of management system(s) adopted in the international hospitality industry.

Demonstrate a wide range of reading, which you will reference in your portfolio according to Harvard conventions, including citations and a reference list

Understand the historical development of international hospitality.

Explain the nature and scope of the international hospitality business

Investigate a variety of systems adopted within international hospitality

Your module guide and course handbook contain additional and important information regarding;

·The required referencing style for your assignment.

Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.

·Submission of your work

·Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook

·Extensions on submission dates

·Additional support

·Academic conduct with regards to cheating, collusion or plagiarism

·Links to appropriate sources of relevant information

Always keep a copy of your work and a file of working papers

The requirement to keep a file of working papers is important.  There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.  

When you submit your work you will be required to sign an important declaration confirming that:

·The submission is your own work

·Any material you have used has been acknowledged and appropriately referenced

·You have not allowed another student to have access to your work

·The work has not been submitted previously.

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