Evaluation of Entrepreneurial Creativity: Identifying Creative and Innovative Enterprises

Evaluation of Entrepreneurial Creativity – this individual assessment requires you to identify an entrepreneurial enterprise which you feel gives an excellent example of creativity and innovation. The enterprise you choose can be from any business sector.  

Once you have identified your chosen enterprise, you should produce an individual report which details your the enterprise and highlights it’s creativeness and innovativeness. This can be done by discussing the business in general, or focusing on specific products or services, or a combination of both.

Your report must:

·Define entrepreneurship in the sector your chosen enterprise operates in

·Provide a brief overview of your chosen enterprise

·Discuss what makes the enterprise (or a product or service introduced by this enterprise) creative or innovative (with definitions to help support your discussion)

·Evaluate the impact of the enterprise upon the market sector in the short and longer-term

·You should also consider sustainability and recommendation for the future.

Further Guidance

Further guidance will be available through module content delivery (online or through lecture input) and via the Panopto tab on Canvas. Please make use of the support available to you.  SAMS appointments are also available with your cohort tutor. If you meet with your tutor via SAMS, it is expected that you have listened to the Panopto clip and attended the assessment support session.

Harvard referencing is required for this assessment.  This includes Harvard style citations in the main text and full Harvard references in the reference list. You must support your work with appropriate references throughout.

Appropriate sources include academic journal articles and academic texts.  Examples of poor sources include: Wikipedia, Tutor Zone, Bus.net and other independent websites which are not credible.  Please refer to journal articles such as those viewable via Google Scholar and the Universities database, along with academic textbooks which are available in the library.  Referencing and Academic Writing workshops are held regularly by the Library services.  Please ask a member of staff in the Harrison Learning Centre or view the LIS pages of the Universities Webpage for more details.

Please see assessment criteria overleaf.

LO1 Discuss how creativity and cognitive processes provide the basis for new ideas and innovation when actions are applied into practice.

LO2 Demonstrate a range of personal creative tendencies and entrepreneurial skills.

LO3 Apply a range of theories, concepts and applications of innovation, and identify how these interrelate with technology, commerce, social systems, economic development and policy construction.

Further Guidance and Support

Additional information for students

The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

Your module guide and course handbook contain additional and important information regarding;

·The required referencing style for your assignment.*

Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.

·Submission of your work

·Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook

·Extensions on submission dates *

·Additional support *

·Academic conduct with regards to cheating, collusion or plagiarism *

·Links to appropriate sources of relevant information *

* Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk.

Always keep a copy of your work and a file of working papers

The requirement to keep a file of working papers is important.  There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.  

When you submit your work you will be required to sign an important declaration confirming that:

·The submission is your own work

·Any material you have used has been acknowledged and appropriately referenced

·You have not allowed another student to have access to your work

·The work has not been submitted previously.

The following information is important when:

·Preparing for your assignment

·Checking your work before you submit it

·Interpreting feedback on your work after marking.

Module Learning Outcomes

Module Learning Outcomes are specific to this module, and are set when the module was validated.

Assessment Criteria

The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief.

Performance Descriptors

Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated.  

To help you further:

·Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component.

Refer to the VLE topic for contact details of your module leader / tutor, tutorial inputs, recommended reading and other sources, etc.   Resit details will also appear on the VLE module topic.