Evaluation of Entrepreneurial Creativity - Individual Assessment

Task 1: Individual Audit

Evaluation of Entrepreneurial Creativity – this individual assessment that requires you to undertake a personal reflection of your entrepreneurial creativity based on evidence obtained by using a number of diagnostics and reflection. Additional credit will be given where the report is supported by further research beyond that discussed on the module.

Task 1: Individual Audit

A comprehensive analysis of your present levels of competences and those key skills, knowledge and behaviours you need so that you can enhance your entrepreneurial and creative potential.

This section must include your personal capabilities in relation to the FACETS framework, using the ‘Entrepreneurial Indicator’ tool (access to which is afforded by an individual password issued by your tutor) and other assessment tools introduced on the module.

You should include a SWOT analysis to demonstrate your entrepreneurial creativity skills audit and the results of the other diagnostic assessments under taken during the module.  

You will be expected to critically analyse the results of the diagnostics and review them against your wider research to produce a clear and concise self-evaluation. (max 1000 words)

Task 2: Evaluation of an innovation

Pick a company/innovation of your choice in discussion with your tutor (examples include Tesla, Play Doh, Post-it or Brew Dog).

Explain why the innovation came about, what drove the creative spark and how was this forged
into an effective innovation. What is the nature of the innovation? Has it had a radical or
incremental impact?
How did the innovation add value to the organisation, its customers or the environment?

LO1 Discuss how creativity and cognitive processes provide the basis for new ideas and innovation when actions are applied into practice

LO2 Apply a range of theories, concepts and applications of innovation, and identify how these interrelate with technology, commerce, social systems, economic development and policy construction

LO3 Demonstrate a range of personal creative tendencies and entrepreneurial skills.