6BE003 Strategic Management

Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data. Is the recent change in government likely to impact on their strategy? Examine Brexit and the slow growth on the UK economy. Briefly identify and justify a potential improvement in strategic direction for the organisation.

There will be a formative assignment workshop an opportunity to discuss your progress with your tutor in sessions 10 or 11.

An effective structure might present key trend data on how the organisation has been performing as the starting point for evaluating the strategy. Re-evaluating how the organisation tries to compete, its competitive advantage. The directions the organisations strategy is taking it in and how this matches what you discovered in terms of its SWOT from assignment 1 and what this means in terms of its growth, innovation or movement into international markets.

An evaluation of the strategy through SAF or another suitable model and a suggestion of how the strategy could be developed or augmented. The inclusion of graphs & visuals is welcome, make sure to wrap around the text of your report or include in the appendix.

Front Page (Name & Logo of chosen company, Student Number, Tutor Name)

1.0Introduction to the UK Sector/ Industry analysis and your chosen organisation (Market share, performance data)

2.0Organisational Objectives

3.0SWOT analysis

4.0Ansoff Matrix/ VRIN analysis / Bowman’s Strategy Clock/ Generic Strategies/ Porter’s 5 Forces

5.0 Evaluation

ØStrategic Direction

ØVision

ØMarket Strategy

ØSuitability

ØAccessibility

ØFeasibility

Synthesize the strategic analysis of an organisation to craft appropriate strategic recommendations.

Determine creativity and enterprise skills in communicating strategic issues

Your module guide and course handbook contain additional and important information regarding;

·The required referencing style for your assignment.*

Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.

·Submission of your work

·Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook

·Extensions on submission dates *

·Additional support *

·Academic conduct with regards to cheating, collusion or plagiarism *

·Links to appropriate sources of relevant information *

* Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk.

Always keep a copy of your work and a file of working papers

The requirement to keep a file of working papers is important.  There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.

When you submit your work you will be required to sign an important declaration confirming that:

·The submission is your own work

·Any material you have used has been acknowledged and appropriately referenced

·You have not allowed another student to have access to your work

·The work has not been submitted previously.

The following information is important when:

·Preparing for your assignment

·Checking your work before you submit it

Interpreting feedback on your work after marking.