Strategic Analysis Report for an Internationalizing Enterprise from Developing Market

Assessment of Major External Factors and Their Impact

1.Demonstrate a critical understanding of the global environmental influences on the operation of internationalising enterprises.

2.Explain the frameworks and models used in international strategy analysis.

3.Systematically analyse strategic issues in a specific context.

4.Synthesise complex inputs, using them to apply strategic models and theories to case study situations.

What do I need to do?

Taking the role of a business consultant for a company of your choice that originates from a developing market (list of markets supplied), conduct a strategic analysis and produce a 3000-word report for the company’s executive board, covering:

An assessment of the major external factors affecting the company in its home country and their impact on its strategic decision-making, utilising macro- and micro-environmental analytical tools.

An evaluation of the organisation’s threshold and distinctive resources by utilizing the VIRO analytical tool.

Recommendations regarding appropriate considerations for international expansion by merger/acquisition, focusing on the specific synergies and advantages that might be targeted by such a strategy. Your recommendations should be linked to the preceding analysis of external factors and internal resources.

How should I present my work?

Your report must be submitted in Microsoft Word format. You should save your work with the title Module code-Ass02-Student Number.

How can I obtain guidance?

This document provides details of the assessment. There will also be a short oral briefing conducted in session 1 (week commencing 25/01/2021) and a full oral briefing conducted in session. If required, an assessment Q&A Page will be created on Blackboard.  

Please note that you must take responsibility for asking if anything is unclear or if you require extra support.

How and when do I hand my assessment in?

Work must be word-processed/typed and should clearly show your student number.  You are required to keep a copy of work handed in.  

You should submit your work by the 3pm deadline on 9th of April 2021.  

You should submit your work to SOLE, which is available via your student portal. You should also submit your work into Turnitin on Blackboard and include the receipt of the Turnitin report in your SOLE submission. If for any reason Turnitin is not working, please submit to SOLE before the deadline and then submit to Turnitin, even if after the deadline.  

See the University’s guide to uploading and submitting assessment items via SOLE on YouTube http://youtu.be/yAEnTkVchMg

How will my assignment be marked?

Specific marking criteria for your assignment is provided in the Grading Matrix, which can be found on page 5. You are strongly advised to check your completed work against the Grading Matrix to ensure have completed all areas required.  

How will I get feedback?

What do I do if I have problems which prevent me from submitting my work?

It is essential that you submit your work, in order to be able to pass the module.  However, if you are unable to submit your work on time you must contact your Module Leader or Personal Academic Tutor.

Unless you have an application for mitigating circumstances accepted, if you submit your work late, but within 7 days of the due date, you will have your work marked but the grade will be capped at the minimum pass grade.

What do I do if I am ill or have personal problems?

There may be occasions when you are unable to submit a piece of assessed work on time or attend an examination or presentation due to exceptional and unforeseen reasons that are outside of your control. If this occurs, you may be able to submit a claim for Mitigating Circumstances. This means that if your claim, which must be supported by independent evidence, is accepted your work will be marked or you will be allowed to resubmit the assessment or retake the examination.

What will happen if I engage in academic misconduct (cheating)?

Academic Misconduct is defined by the University as any attempt to gain an unfair advantage in an assessment or helping another student to gain an unfair advantage.

• Using material sources without acknowledging them using a recognised referencing system.
• Copy another student’s work.
• Allowing another student to copy your work
• Claiming that you have undertaken research that you have not e.g. surveys, interviews etc.

If you are suspected of Academic Misconduct you will be referred to the School’s Academic Integrity Tutor and may face further penalties. Penalties may extend beyond the single assignment, and may affect your module grade or even the classification of your final award.