Analyzing JD Sports' Seasonal Retail Performance and Risks Related to Brexit

Retail performance of JD Sports during the Christmas season

Similar to other distributors and retailers in the retail business, the core retail performance of JD Sports is extremely seasonal and the most significant period of trade with respect to cash flow, profitability and sales is the Christmas season for sports fashion (Linklaters, 2019). Lower limit of expected performance in this duration can further adversely affect key outcomes for the entire period and will be result in excess stock with difficult scope of liquidity. JD Sports has been managing the overall risks as it monitors the levels of stock and manages consistent demand peaks with continuous reforecasting of sales (Linklaters, 2019).

JD Sports is currently operating in a well integrated infrastructure of stock management for its Europe based stores in which inventory requirements beyond UK operations are aggregated in a consolidated order for the supplier. There is delivery of inventory to the primary warehouse of JD Sports in Kingsway with different processes of import for its owned brands and third party brands (The Times, 2020). As a result, there are several direct and indirect risks related to BREXIT that need to be considered by the business for maximum success in the current competitive industry.

LO.1. Critically assess and apply theories and models of data, information, knowledge and decision making within a variety of marketing areas within a business

LO.2. Critically evaluate strategies for analytics and its impact on marketing decision-making.

This individual assignment, you will develop a report which will be comprised as a word document with a variety of graphs, charts, figures and critical paragraphs.

You will select one company from the FTSE100 or FTSE 250. Once you have selected your company, you need to inform the tutor (each student must have selected a different company, this is a first come first served basis).

Utilising a range of databases such as, FAME, Mintel, MarketLine and Euromonitor, you will analyse, compare and contrast your chosen company to analyse their financial performance, assess company risks and essentially analyse the company’s competitive environment.

The information gained from the FAME database should inform you of the financial performance. From your findings you can analyse the market and conduct independent research on the external market environment that has influenced and impacted the organisation.

Further information is provided on Moodle and throughout the modules’ workshops.

You will have an introductory session on FAME to introduce you to the software.

This report will incorporate a range of graphs, charts, figures and written work. Which should all be presented on one Microsoft Word Document.

Cite Them Right Harvard Referencing should be used.

Please refer to the ‘Assignment 2 Guidance and Advice’ document, for formatting and structure suggestions.

A front cover sheet (provided on Moodle) should be attached to the beginning of your report.

Your student number must appear on all pages.

Work should be submitted to the requested link available on Moodle.

Declare that I am the sole author of this assignment and the work is a result of my own investigations, except where otherwise stated. All references have been duly cited”.

Font should be either Times New Roman or Arial.

The assignment should be Microsoft Word processed for submission.

Assessment Regulations

Your attention is drawn to the University policy on cheating and plagiarism. Penalties will be applied where a student is found guilty of academic misconduct, including termination of programme.

You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit.  You are required to provide an accurate word count on the cover sheet for each piece of work you submit.

For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark.

An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria.