Ethiopian Airlines: Bringing Africa Together - Case Study

Business Model that Made Ethiopian Airlines Stand Out

Description of the Task Read the case study affixed in the email thoroughly. Explain your answers comprehensively for the essay questions listed below based on the case. Provide introduction, body, conclusion and referencing format. The concepts from the slides can be a guide (as it is too short) but not the absolute answer

Q1: Describe in detail the business model that made Ethiopian Airlines stand out in this competitive (cut throat) industry.

Q2: Explain the External Environment that Ethiopian Airlines was operating under.

Q3: How can knowledge of Porter’s Five Forces model help a company? Explain your answer with reference to the case material.

Q4: What are the key elements of Ethiopian Airlines culture? Is Ethiopian Airlines a strong culture company?

Q5: Give some recommendations that would have made Ethiopian Airlines sustain its operations for the next few years without experiencing any decline in their business thus their revenues

Special Notes: Overall Word Count 3000-3500 words Referencing and Plagiarism As Plagiarism is a type of cheating it is also defined by the University as the attempt to gain an unfair advantage in an assessment by gaining credit for work of another person or by accessing unauthorised material relating to assessment For Plagiarism this includes the use of the work of other students, past or present, or substantial and unacknowledged use of published material presented as the student’s own work. It includes the following: 

• the extensive use of another person’s material without reference or acknowledgement;
• the summarising of another person’s material by changing a few words or altering the order of presentation without reference or acknowledgement;
• the substantial and unauthorised use of the ideas of another person without acknowledgement;
• copying the work of another student with or without the student’s knowledge or agreement;
• deliberate use of commissioned material which is presented as one’s own, including the use of essay writing services;
• the unacknowledged quotation of phrases from another’s work.

All written coursework assignments must be submitted in electronic format via the University’s plagiarism detection software. This should be used in conjunction with other means of detection to analyse assessment submissions in all modules where text-based plagiarism may be an issue.