Strategic Management: Company and the SBU Analysis

Company and the SBU Background Statement

1.1 Company and the SBU overview should brief about your company’s history so far; especially industry and the company, the business and the opportunity your business is/will be capitalizing on, your progress to date, products or services and how is your business organized and what is unique about your business, products and services and what makes them qualified to succeed. (Please select the most appropriate 2 or 3 from the above criteria for your discussion)

1.2 Analysis of the company’s macro environment and industry attractiveness.

- PESTLE

- Porter’s 5 Forces

Construct an argument, fully grounded in a detailed analysis of the company's macro environment (PESTLE) and industry attractiveness (Porter’s 5 Forces).(500 words approximately)

Evaluate the strategic position of the organisation with respect to the environment.

- SWOT

Critical discussion of the company’s competitive advantage among its direct

Competitors and strategic capability analysis.(500 words approximately)

Set 3-4 quantitative and qualitative objectives and those objectives must be SMART. (100 words approximately)  

Critically discuss how the chosen company or the SBU can identify the best external growth strategy as a future strategic direction. 

-ANSOF Matrix (500 words approximately)

Presentation on “Strategic Choice” for the selected Company or SBU.

1. Evaluation criteria of the strategic option to achieve the objectives suggested in the assignment - 01 using Suitability, Acceptability and Feasibility criteria. (Task - 01)

-SAF Model

2. Explanation of potential strategic fit of the chosen option with the existing business activities to gain synergy effect. (Task - 02)

- Porter’s Value Chain Analysis

3. Identifying and the expectations of the key stakeholders in implementing the chosen strategic option. (Task - 03)

- Mendelow’s Power Interest Grid

4. Analyse and evaluate the Resources required to implement the chosen strategic option successfully. (Task - 04)

-Financial

-Physical

-Technology

5. Potential ways to make the project greener and socially acceptable. (Task - 05)

Consider about the impact of the project on environment and society and you should find the ways to increase positive impacts or reduce negative impacts.