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MAR046-6 Digital Marketing and Communication

Referral Assessment 2: Essay You must choose one of the following titles and write an essay. You must look at arguments which tend to support the proposition and arguments which tend to refute it and reach a conclusion. Please note that since this is coursework and not a time-limited exam, you will be marked more strictly than in the in-class test. In particular, referencing now needs to be done more rigorously.
  1. Social media presence is vital for any kind of business nowadays.
  2.   Online influencers are the most important part of the digital communications strategy of businesses.
  3.  Businesses need not to be concerned with market research anymore since analytics data is readily available. Please, take note of the following:  Showing knowledge and understanding of the issues is insufficient to pass. • Analysis of relevant issues and application of theory are required.
  4. For the best marks you should synthesise different concepts and evaluate theories and practice in the light of these synthesised ideas. A typical approach to this task is as follows: 1. Introduction: A brief introduction to your answer or its objectives and how the answer is structured. Interpreting the question - Your introduction should indicate the content of your answer. This ideally should be clear along with background / context. 2. Addressing the question: The main body of your answer to the question. (This part may have a few sections / sub-sections). The key criteria here include: a. Research – evidence of systematic research approach, depth and breadth of research undertaken; application of some conceptual (theoretical / empirical) framework(s), etc. b. Analysis – well focussed on answering the question, depth and clarity of argument, organising / summarising collected information; answering the questions/tasks fully with originality and autonomy. Demonstrating independence of thought and intellectual rigour and consistency.

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