MKT511 Marketing Management

MKT511 Marketing Management Individual Assignment 1 The Covid-19 pandemic has pushed the world into a recession. Looking specifically at the banking sector, the pandemic could be the “most serious challenge to financial institutions in nearly a century”, a recent report by PwC said. To deal with the situation, the banking sector will have to rely on internal and external factors. Pick your favorite bank in the Arab countries and help it plan by doing the following: 1- Take a look at Figure 2.2 in the text book and Figure 2.3 in PowerPoint and the accompanying discussion. How might your chosen bank go about developing growth strategies, especially the intensive growth strategies (i.e., market penetration, market development, product development, and related diversification) 2- Your assignment should take the following format: Introduction and brief paragraph about the company (with APA citation) • Intensive growth strategies (brief explanation with APA citation) followed by: - Market penetration strategy (brief explanation with APA citation), put your recommendations in bullet points. - Market development strategy (brief explanation with APA citation), put your recommendations in bullet points. - Product development strategy (brief explanation with APA citation), put your recommendations in bullet points. - Related diversification (brief explanation with APA citation), put your recommendations in bullet points. 3- This assignment is an individual assignment and the due date is 14 July 2021. 4- Before submission, please make sure that you have cited everything you have taken using APA style of citation otherwise it is considered plagiarism.