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1.0 Introduction 1.1 Objective and Scope 1.2 Background of Econsave 2.0 Environmental Analysis 2.1 Macro Environment 2.2 Micro Environment 2.3 SWOT Analysis 2.3.1 Strengths of Econsave 2.3.2 Weaknesses of Econsave 2.3.3 Opportunities of Econsave 2.3.4 Threats of Econsave 3.0 Marketing Strategies 3.1 Market Segmentation 3.2 Market Targeting 3.3 Market Positioning 4.0 Marketing Mix Strategies 4.1 Products 4.2 Price 4.3 Place 4.4 Promotion 4.5 People 4.6 Process 4.7 Physical Evidence 5.0 Conclusion
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