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Analysis of Wanda's Acquisition of AMC and Setting Wychavon's New Strategy

1st Report (1400 words) You have been asked to read the case example China comes to Hollywood: Wanda’s acquisition of AMC (Johnson et al., 2014, pp.290-292) and answer the following questions: 1. Considering Yip’s globalisation framework, what drivers of internalisation do you think were most important when Wanda entered the US market through its AMC acquisition? 2. What national source of competitive advantage might Wanda draw from its Chinese base? What disadvantages derive from its Chinese base? 3. In light of the CAGE framework, what challenges may Wanda meet as it enters the US market? This report must be structured as follows: a) Introduction (3 marks) b) Analysis of Wanda’s acquisition of AMC a. Insights from Yip’s globalisation framework (5 marks) b. Wanda’s competitive advantages and disadvantages (5 marks) c. Insights using the CAGE framework (5 marks). c) Discussion (5 marks) d) Conclusion (2 marks). 2nd Report (1400 words) You have asked to read the case example Setting Wychavon’s new strategy (Johnson et al., 2014, pp.529-532) and answer the following questions: 1. What was effective about Wychavon’s 2012-2016 strategy process and what was less effective? 2. What would you do differently in designing Wychavon’s next strategy process? This report must be structured as follows:  Introduction (3 marks)  Analysis of Wychavon’s strategy  Effectiveness of 2012-2016 process (8 marks)  Lessons for Wychavon’s next strategy process (8 marks)  Discussion (4 marks)  Conclusion (2 marks). Ten (10) additional marks will be allocated to English expression and grammar. Tips for preparing this report:  Define your terms;  Clearly explain the concepts;  Make use of at least 15 references each;  Keep to the word limit; and  Ensure your assignment is well-presented and free from grammatical and typographical errors and appropriately referenced. Both of your reports must be submitted as a single file (maximum of 2800 words), where you’ll have two reports in a single file. Each report should have its own structure with separate Reference list and an Appendix. Use a minimum of 15 references for each.

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