Integrated Marketing Communications : q - Integrated+Marketing+Communications

Course Code   :  MK9700

Referencing Styles  :  APA

4/5 

Question: Learning Outcomes Gain a critical understanding of strategic business functions, and particularly how marketing decisions fit into the context of business strategy in a digital era. You will also develop an appreciation for the digital marketplace, the challenges it poses as well as opportunities. Acquire the ability to design, implement, and evaluate marketing strategies that are integrated with key business functions (e.g. ...

Question: Working in the same groups as for PR1 create a strategic marketing plan in response to the given case study on VLE. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 1 Understand how to analyse an organisation’s current and future internal and external environments. LO 2 Identify and analyse relevant information to recommend and ...

Question: Learning Outcomes 3.Identify the elements of marketing planning and critically evaluate its use in the organisation you are examining. 4.Critically evaluate the use of target marketing (segmentation, targeting and positioning) in the organisation of your choice. 5.Critically evaluate the use of components of the marketing mix by the chosen organisation and relate this to the approach to target marketing identified. Assessment Tas...

Course Code   :  MK9700

Referencing Styles  :  APA

4/5 

Questions: Learning Outcomes: MLO 1: •    Gain a critical understanding of strategic business functions, and particularly how marketing decisions fit into the context of business strategy in a digital era. You will also develop an appreciation for the digital marketplace, the challenges it poses as well as opportunities. MLO 2:•    Acquire the ability to design, implement, and evaluate marketing strategies that are integrated with k...

Questions: Question 1: Define, compare, and contrast virtual to integrated organizations.  What additional risks are there to virtual organizations relative to integrated companies? Please provide examples of the degree of "virtual" versus "integrated" you might have witnessed in your current companies.  Make a recommendation of what you feel an ideal organizational form might be. My Post: Virtual organizations refer to a flexible netwo...

Course Code   :  BUS225

Referencing Styles  :  Chicago

4/5 

ASSESSMENT 1: Service Expert Blog Post (35%) You are a services marketing expert blogger who often applies new thinking for service organisations through research insights. You are using your blog based on evidence to provide content to help service industries stay up to date with new knowledge in the field. You are required to understand and apply the content from one of the journals AND to add your expert perspectives on the topic. In your post...

Course Code   :  MKG203

Referencing Styles  :  APA

4/5 

Question: Development of the Era of Technology Introduction Along with the development of the era of technology 4.0, the role of digital marketing is essential and undeniable. Digital marketing is an effective alternative for traditional marketing to help businesses increase sales and expand market share. This paper will develop a realistic Digital Marketing Communications (DMC) plan for Boost Juice company – a very famous juice b...

Questions: In a Group Of 3-4, You Are Required To Prepare a Draft Of Digital Marketing Communications  Plan. The Presentation Must Fully Detail And Justify Proposals With Clear Underpinning By Academic Theory And Research. Answers: Introduction Discount retail supermarket chain Aldi in recent times has been facing severe criticism after it contested a social media influencer to spend only £25 to make sustenance of her entire ...

Questions: Seven  years  ago (in  2013),  having  graduated  with  a  degree  in  Business  from  UTSC,  you  and two  of  your classmates started  a  small  web-design  and  e-commerce  consulting  business.  You  named  the  business “Toromark Digital Marketing” Using a combination  of your &nb...

Question: Market Plan Business You are required to undertake a 2,000-word Market Plan Business Report, using the same organisation and proposed market/s which you used for the Infographic Poster. Please submit your business report electronically to the relevantly labelled submission folder on the module Blackboard site. Deadlines will be communicated via Blackboard announcement. Section 1 (40% of the Market Plan Business Report marks): Crit...

Task: You are required to produce a 5,500-word report (+/- 10%) detailing an innovative business proposition by applying design thinking and innovation models, methods, and theories which explore the key characteristics of the innovation and creativity processes. This assignment provides a vehicle for consolidating the knowledge and skills learned thus far in your BA journey here at UWTSD. It aims to encourage wider reading of available materia...

Course Code   :  SMGT200

Referencing Styles  :  APA

4/5 

Task : The Career Profile Project is a way for you to focus on a specific segment of the Sport Management industry. You should come away with an idea of what the requirements, duties and qualifications are for a specific position in sports. You must select a career position from the business, operations, or coaching side of sport. Potential positions are Coach, Athletic Director, Sales Manager, Communications Director, Facility Manager, Market...

Question: The Assessment Task Produce a 1,500 word written report that proposes a tactical marketing plan for the launch of Hotel Chocolat in a new geographic market of your choice. Specifically, address: • What recommendations would you make for future product/service management for the market? • Outline a pricing strategy for the company in the market. On what critical factors would you advise Hotel Chocolat to focus? • Advi...

Course Code   :  MBA670

Referencing Styles  :  APA

4/5 

Task: In this two-week project, you will work with a project team made up of your fellow students using basic project management skills to plan for the design, construction, outfitting, and stocking of a new retail store in Canada for your US-based home improvement company. As this is the first time the company has opened a store in an international market, your team will blaze a new trail for the company and set the example for future internati...

Question: Learning Outcomes Assessed: LO1:  Describe the importance of the marketing function and the marketing mix LO2:  Explain elements of the communications mix LO3:  Examine how digital marketing can be used in communication strategies Assessment Brief: You are required to submit a portfolio of no more than 2000 words that explains the effectiveness of digital marketing.   ·Explain what marketing is. &middo...

Course Code   :  ACCT59501W

Referencing Styles  :  MLA

4/5 

Task: The Assignment: Most of our cases will involve some form of role-playing. In other words, they won't be student-to-teacher case write-ups. In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital firm that has invested in WesternGraphics (Western), a small San Jose software firm who develops and sells computer games. I am concerned about the propriety of the proposed accounting treat described below. My thinking i...

Overview In the highly competitive automotive market, it is critical to keep up with current technology to stay in or get ahead in the marketplace. To remain competitive, companies must innovate and integrate new technologies within their product lines and services. Scenario You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the co...

Question: Assignment Task Students are required to participate as a Group in presenting their slides either in person or online. The students work in groups to present their work on managing their business. They are assessed on participation and the presentation of their solution. This 15-minute group presentation enables students to bring together ideas, research and analysis individually and collectively completed to pursue a holistic and...

Short Answers You must attempt TWO (2) of the questions below. Each answer should be no more than 350 words. 1.What is a web client brief? Discuss by reflecting on the process of planning a web communications campaign and drawing on your own experience from this unit. 2.Describe the relationship between content strategy and search engine optimisation (SEO) and discuss its role in a web communications campaign by drawing on a real life example fro...

Question: Similar to other distributors and retailers in the retail business, the core retail performance of JD Sports is extremely seasonal and the most significant period of trade with respect to cash flow, profitability and sales is the Christmas season for sports fashion (Linklaters, 2019). Lower limit of expected performance in this duration can further adversely affect key outcomes for the entire period and will be result in excess sto...

Questions: 1. Assignment Objective  This assessment component is an opportunity to apply methods and approaches covered in the Project Management module to address a challenging problem. It illustrates the uncertainties and difficulties faced commonly when planning a project, especially in the early stages.  2. Problem Statement  The Case of Chronologic & Chronologic Ltd is a Plymouth-based company that has been manufactu...

Question: Assignment Task This assignment is to prepare a comparison of TWO solutions for the board of directors of the college and its advisor to see the thought and planning put into proposed solution.  You will then draw a conclusion on the TOP choice with the supporting evidence for this choice.  This will be written in a report format using MS Word and it will be presented in a video format for the final submission. Scenario: ...

Question: Read the entire case study carefully and then respond to all questions in each of the four scenarios Introduction and Organization Overview DRA Performance Solutions (DRA PS) was founded in 1992 with the goal to improve human performance using multiple technology avenues. To improve human performance, DRA PS makes recommendations about how to change work environments to improve employee performance, motivation and morale; a...

Assume that you are the corporate communications manager for Irvins tasked to handle the communications for this corporate crisis as a result of the food contamination issue. As such, you will need to develop an appropriate corporate crisis strategy to manage the situation and to protect your company’s reputation.a) Identify and discuss the concerns of the key stakeholders affected by this food contamination issue, and analyse which channel...

Question: This ECA carries 70% of the course marks and is a compulsory component. It is to be done individually and not collaboratively with other students. You are to submit the ECA assignment in exactly the same manner as your tutor-marked assignments (TMA), i.e. using Canvas. Submission in any other manner like hardcopy or any other means will not be accepted. Electronic transmission is not immediate. It is possible that the network tra...