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BUS225 Services, Relationship and Retail Marketing

ASSESSMENT 1: Service Expert Blog Post (35%) You are a services marketing expert blogger who often applies new thinking for service organisations through research insights. You are using your blog based on evidence to provide content to help service industries stay up to date with new knowledge in the field. You are required to understand and apply the content from one of the journals AND to add your expert perspectives on the topic. In your post, you can include major points of the article, recommendations, and/or contemporary trends, success or failure examples from service industries and/or major brands. The aim of the blog is expected to attract an audience such as business owners and people who are keen to learn about new research in the field that can benefit their work. The post will be assessed on how well the research paper is understood and integrated, how engaging, accurate and relevant the content is, the professionalism and writing of the blog. You can include infographics, multimedia or links that may be relevant to engage readers. It should not be more than 800 words, excluding references. All has to be Singapore-based. Required to reference from 10 Journal (from 2009)- from the list of mentioned below from Murdoch Library excluding the existing journal Academic Marketing Journals • Journal of the Academy of Marketing Science • Journal of Marketing • Journal of Service Research • European Journal of Marketing • International Journal of Service Management • Journal of Business Research • Journal of Marketing Research • Journal of Professional Services Marketing • Journal of Services Marketing • Marketing Intelligence and Planning • Psychology and Marketing

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