Questions: What Laws Are Being Proposed That May Affect Marketing Strategy And Tactics? What Federal, State, And Local Agency Actions Should Be Watched? What Is Happening In The Areas Of Pollution Control, Equal Employment Opportunity, Product Safety, Advertising, Price Control Etc., That Is Relevant To Marketing Planning? What Does The Company Expect In The Way Of Inflation, Material Shortages, Unemployment, And Credit A...
List of Possible Topics: Communication technology in the past: A paper based on this topic could focus on a specific theme, medium or time period, e.g., communications in the ancient world/Middle Ages/Renaissance/nineteenth century/early twentieth century; history of tablets, scrolls, books, newspapers, magazines, radio, telephone, songs, television, internet, cell phones; how changes in communications technology have affected private enter...
Question 1 Peter, Operations manager of Borehamwood Farms Limited (BF Ltd) lacks strong insight in both economics and mathematical knowledge for any realistic business decision-making. However, Peter has been able to use the cost diagram below to illustrate and influence costing decisions in the company, BF Ltd: The company BF Ltd has the following records for its product: Budgeted annual output is 120000 units; fixed cost amount to £40,000...
Start by looking at the questions at the end of the case. Do not submit your responses but use them to support your case analysis. Also think about how you would support your arguments below using any data that is in the case. Your write up should follow the following structure: 1. What is the key problem? 2. What happens if they do nothing? Describe the implications 3. What is your proposed solution. Provide details on how it would be carried ou...
Marketing has been accused of "making people buy" as well as putting profits before social responsibility. Chapter 1 has defined the "4 Ps - persons, place, promotion and price as those factors over which companies have some controls. Chapter 3 focuses on those areas that companies can't control but can influence. Your first assignment is to evaluate many of these "uncontrollable factors" giving rational points of view on the following questions ...
TMA Topic and requirements Innovation is a crucial element for economic and organizational success. If a company wants to compete it must be both adaptive and creative. The focus of this TMA is to select an example (preferably a local example) of organizational innovation associated with its business functions- marketing and/or operations management- and analyze the importance of this innovation. This TMA is not about innovative products, b...
Question: The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organisation from a sector of your choice or a sector from your degree subject sector : 1.Analysis of the strengths, weaknesses, opportunities and threats (SWOT) facing the organisation based on properly referenced sources. 2.Identification of the organisation’s key service marketing challenges (Weakness and T...
Task: Before you begin the assignment: Review the video tutorial in the Module Six resources for an overview of exploring data and running descriptive statistics. Access and open the Album Sales SPSS data set. Data adapted from Field, A. (2013). Discovering statistics using IBM SPSS statistics (4th ed.). Thousand Oaks, CA: Sage Publications, Inc.An overview of the data set:This data set contains data for 200 different rock albums (i.e., each r...
Task Assignment - Media relations/media releases Each student will find a current news release and review it keeping in mind news values and the importance of events. Students will critique their media release and identify three strengths and three weaknesses of the release – can be listed in point form. Students will then rewrite their News Nelease in order to improve it. Tips: Pick a bad news release Also, since this is a practice assi...
Task Background Flashiwa is an audiovisual production company located in Madrid, created in 2005 and formed by a team of young professionals and entrepreneurs. The production company is dedicated to making corporate videos, advertising for digital media and recording events. It stands out for the creation of original pieces, fresh and at very competitive prices. Aware of the importance of Social Networks for its brand image an...
Task This assignment will be about planning a business based on a hypothetical case. This assignment will be written as an essay form and the length for this essay will be 4 pages (including introduction and conclusion). Please cite and include all the websites of the research sources that you use for this assignment. Topic Summary: A Small Business Owner has approached you. She wants to open a bakery in downtown Sydne...
Question: LO1: Critically appraise the nature, importance and challenges of integrated digital marketing strategies. LO2: Propose and evaluate an effective integrated digital marketing strategy with associated objectives. LO3: Evaluate core digital skills, theories, concepts and models and apply digital production skills. You will create a digital marketing portfolio for Dark Woods Coffee. This is an individual piece of work and is wo...
Learning outcomes 1 Utilise the understanding of development for connectivity between heterogeneous platforms and programming languages, using Service Oriented Architectures 2 Design and evaluate appropriate remote services 3 Analyse, design and implement a mobile web application with data persistence capability with an appropriate user interface, for a business scenario and given user requirements Case Study IT Magazine A magazine called &l...
1. Following are few other instructions that are required to be followed while writing the assignment 1 and discussion activities. 1. using research. Most academic answers should be based on research, rather than opinions or personal experiences. The only exception should be if asked about your experiences or opinions. 2. using scholarly sources. Scholarly sources are always preferable to non-scholarly sources. You can get scholarly sources onlin...
Assignment 1 (group presentation) For this assignment you should form groups of three and select a New Zealand based company. This group assignment is worth a maximum of 30% of marks for this BIBM 654 paper overall and corresponds to Learning Outcome 1 and 2. This assignment consists of three parts. First you need to identify the target market of your chosen company. Then, unpack and describe the company’s current marketing communication st...
lease Note: This document should be used as a guide in reviewing the course of study and preparing to write your performance assessment. All resources: (both textbooks, chapter readings, video, articles, etc.) listed on this document are linked in the online textbooks in Mindtap and not the course site or on this document. Please Note: There are 2 textbooks used for the Marketing course and both are referenced below. The Marketing book by Pride a...
Task Please note that copies of past PS407 MCQ papers are not available on the website or in the library. Instead, self-test multiple-choice questions are available for all chapters through the module textbook’s companion website: www.macmillanihe.com//companion/Sutton-Douglas-Social-Psychology/student-zone/ Coursework Essay As part of your assessment, you will be asked to write one long-form essay, demonstrating your ability to define a...
Task: The Assignment: Most of our cases will involve some form of role-playing. In other words, they won't be student-to-teacher case write-ups. In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital firm that has invested in WesternGraphics (Western), a small San Jose software firm who develops and sells computer games. I am concerned about the propriety of the proposed accounting treat described below. My thinking i...
Question: Task (a) Avril runs a construction business, whose services she advertises in local print and online media. Belinda contacts Avril to have a shed built and provides a description and drawing of the planned shed. Avril responds by return and quotes a price of £750 in writing, with the stipulation that the offer remains open for a period of seven (7) days. Belinda emails Avril within the 7-days period that she will not accept th...
THE COFFEE CRISIS OF 2000 TO 2004 The cultivating, processing and retailing of coffee is a big industry. Yet, the late 1990s and early 2000s marked something of a crisis for coffee producers. During this period the world supply of coffee rose relative to demand, causing a slump in the price. The trend in the average price of coffee (there are many varieties and prices) between 1996 and 2009 was having reached $180 per lb in May 1997 (an imperial ...
Task: Individual Assignment 3 Discussion on Chapters 13,14, 16, and 17 (50 pts): Presentations on Module 05 and 06 Instructional Materials, articles “Can Sales Promotions Go Global?” and "How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences”, HBS case “Diageo: Innovating for Africa” and “L’Oréal Global Brand Local Knowledge&rd...
Task Please note that copies of past PS407 MCQ papers are not available on the website or in the library. Instead, self-test multiple-choice questions are available for all chapters through the module textbook’s companion website: www.macmillanihe.com//companion/Sutton-Douglas-Social-Psychology/student-zone/ Coursework Essay As part of your assessment, you will be asked to write one long-form essay, demonstrating your ability to define and d...
The assessment for this course comprises of 2 individual assignments. You should be using the same brand for both so that Assignment 2 follows on from Assignment 1. Please note that although both assignments are practical, I will still expect you to engage with the academic literature and do research. You should access marketing-specific journals (e.g. Journal of Consumer Research, Journal of Marketing Management, Journal of Macromarketing, ...
Question: Case Study: Mary Kay, Inc.: Building a Brand in India Sheryl Adkins-Green couldn't ask for a better assignment. As the newly appointed vice president of brand development at Mary Kay, Inc., she is responsible for development of the product portfolio around the world, including global initiatives and products specifically formulated for global markets. She is enthusiastic about her position, noting that, “There is tremendo...
Question: Learning outcomes Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods. What am I required to do i...