Audiovisual Production Company in Madrid

RP1100 Community Manager

Task

Background

Flashiwa is an audiovisual production company located in Madrid, created in 2005 and formed by a team of young professionals and entrepreneurs.

The production company is dedicated to making corporate videos, advertising for digital media and recording events. It stands out for the creation of original pieces, fresh and at very competitive prices.

Aware of the importance of Social Networks for its brand image and to attract new customers, Flashiwa has decided to bet on the figure of a new Social Media Manager, as well as a Community Manager.

Formulate

1. It details the work to be done both by the Social Media Manager and by the Community Manager to manage, build and moderate the community of followers of the company.

Remember to keep in mind:

Knowledge of the sector
Objectives
Social networks
Strategies and tools
Contents

2. Post a contest on Facebook for Flashiwa. You should detail the steps to follow, the type of interaction you are looking for with your audience and the prize that will be offered to the participants.

3. Choose a blog, an Instagram account and a Twitter profile that you find interesting (they can be 3 of the same brand or a different profile for each platform). Observe their movements for 7 consecutive days and as a daily follow-up on each one of them.

What happens?
What does it transmit?
Do they detach personality?
Do you find them interesting?

Reflect and write about the three platforms and their capacity to create.

4. Investigate a company that is characterised by the use of the figure of the Community Manager, keeping its followers active, generating content. Explain the case and analyse its peculiarities.

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