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1.0 Introduction 1.1 Company Background Air Asia was established in 1993, and started of as one of the subsidiary for government owned company, DRB Hicom. In the late 2001, when then executive of Warner Music wanted to established an airline in Malaysia, he went and meet with Tun Dr. Mahathir Mohammed (the fourth prime minister of Malaysia). Tun Dr. Mahathir took the opportunity to off load debt laden Air Asia to Tony Fernandez. Tony Fernandes vi...
Task Learning outcomes applied in this assessment 1. develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID) 2. examine the role digital marketing and media play in contemporary marketing and business practice, and the social impact of these practices. (IC) (DP) (SID) (CID) (E...
Case Study The Cali Clinic Javier Perez Ornalez has called a meeting of his five partners. As one of the largest gastroenterology groups in Cali, Colombia, Javier and his partners have always been viewed as leaders in the medical community. For the past 2 years, Javier took a leave of absence and studied in the United States at a well-respected business school where he received an MBA with a concentration in health care management. Now, returni...
A group based task to plan and deploy an effective strategic marketing plan in response to Case study. You should include as a minimum: Market Analysis (please back up your analysis with well documented research) a) Market Size b) Competitors analysis c) Macro & Micro economic forces affecting the organisation (using relevant models) market size and trend data, d) Customer analysis/personas e) Stakeholder analysis Identification of the organi...
lease Note: This document should be used as a guide in reviewing the course of study and preparing to write your performance assessment. All resources: (both textbooks, chapter readings, video, articles, etc.) listed on this document are linked in the online textbooks in Mindtap and not the course site or on this document. Please Note: There are 2 textbooks used for the Marketing course and both are referenced below. The Marketing book by Pride a...
InstructionsRead the attached case for Velofix “Save Time. Ride More” and answer the questions below. Ensure that your reports are “professional” and that you have proofread, and spell checked your work and documented all your sources. (see notes re: work expectations) Please complete the following components for your FINAL report … Phase 1 (5/10) An Introduction Explain to the reader, what you want to accomp...
Questions: Measuring Success: Sheenal (approx 3 min) What will be measured for benefits to be gained? (tangible results) Recommended 2-3 KPIS (accurately measure direct outcomes of campaign) What measures are most relevant (e.g. metrics, monitoring, optimisation) Overview of the criteria to evaluate customer engagement/sales (relate to objectives) How the success rates will be measured to give end result (theory: KPIs, Sigala article The finding...
Question: LO1: Critically appraise the nature, importance and challenges of integrated digital marketing strategies. LO2: Propose and evaluate an effective integrated digital marketing strategy with associated objectives. LO3: Evaluate core digital skills, theories, concepts and models and apply digital production skills. You will create a digital marketing portfolio for Dark Woods Coffee. This is an individual piece of work and is wo...
Question: Working in the same groups as for PR1 create a strategic marketing plan in response to the given case study on VLE. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 1 Understand how to analyse an organisation’s current and future internal and external environments. LO 2 Identify and analyse relevant information to recommend and ...
Task Introduction Marketing Theory (MARK) introduces students to central theories in marketing. Focus will be on classical as well as contemporary marketing theories. The course has a theoretical rather than a descriptive and normative character. Rather than proposing best practices of marketing the course focuses on classical and contemporary marketing theories and marketing as a science. Learning Outcomes Learning outcomes are presented in...
Question: This assessment is designed to demonstrate a student’s completion of the following : 1.Demonstrate an understanding of concepts underlying social media analytics and be able to apply them appropriately in business settings; 2.Critically evaluate and implement specialist technologies to harvest, analyse and visualise “social data” from individuals to corporate perspectives; 3.Synthesise and apply social analytics ...
Questions: Example Outline for the Application of Psychology Final Paper Title: A look into Schizotypal Personality Disorder as Illustrated in Joker I. Introduction A. Introductory statement: Joker depicts a man who is seen struggling in a world who has no regard for him and his mental state. Arthur’s mental health causes a lot of people in his life to dismiss him, which later leads to a different image of himself that was pre...
Task Case study report Case studies and the case methods provide students with a well-organized approached to, and methodology for, problem solving and decision making. The project will give students an opportunity to identify important facts to solving the problem from assertions and opinions, and when necessary, make assumptions supported by the facts in the scenario. Apply relevant public health disciplines and methodology and take the rol...
Questions: International Business Country Manager Simulation response - Must answer all three questions - There is no right answer here. You just write what you learned and what you would do now that you have had experience with the simulation. This is not a negative critique of the simulation but rather a positive assessment of 1. What you did well and not so well in the simulation? 2. What would do differently if you were to do the simulation...
Task Assessment brief: 1. You are required to prepare a Business Plan for a Travel or Tourism company based on the business idea generated in Assessment. 2. Using your chosen travel or tourism business idea, you are expected to develop a business plan detailing the establishment of a small to the medium-sized tourism business and its first year of operation. For each business decision, you are required to provide references to...
Task Learning Outcome 1. Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.2. Develop marketing plans with application of appropriate marketing models, tools and techniques3. Evaluate the processes involved in brand management and how they influence consumer behaviour4. Evaluate the skills set needed as a creative marketer to launch new products/services...
Questions: Identify The Need To Better Forecast The Impact Of An Event On Sales Where You Need To Identify If You Will Adopt a Bayesian Probabilistic Approach Answers: Introduction In order to improve customer relationship, most business organisations put in place favourable policies enabling them to boost sales and increase profits. One of the departments given considerable attention is the marketing department, as it forms one of the ...
Task: Throughout this course, we have been looking at Cyber Security Information, what it is and how it is used to express a specific incident of malicious activity. We also looked at Trudy, and observed how her attack could be broken down into various levels of the kill chain. For your final assignment, you are to use the Soltra Edge TAXII service discussed in class to describe a specific instance of malicious activity you have researched. The ...
Questions: Tasks: Assessment Brief: Task and General Guidelines- Total Marks: 100 (Minimum word count: 4200 words) This assignment consists of two tasks. For Task 1, learners are asked to prepare a report based on the case scenario given below and by answering the questions given. For task 2, learners are requested to answer the questions in regard to the case study given (the details of which are provided along with Task 2 below)....
Answer:- Introduction: This report has been prepared to evaluate the sales forecast of BMW. BMW is one of the biggest car manufacturing firms. The organization has been established in 1917. Following is the current financial data of the company: Financial Data Total assets 178.35 Total equity 15.07 Operating Income 8.68 Net Income 20.21 Revenues 136.26 ...
Assessment Context Task One Students should decide if they would like to submit their work by either a video, audio, or written format. This will subsequently determine if the student is to launch a vlogging (video), podcasting (audio) or blogging (written) channel. Students should brand their chosen medium in relation to the context of the assessment. Both the format and medium should be agreed with the module tutor. Task Two Option 1 Crea...
Task : (i) For general instructions about assignments, please see Section 3 of the Course Out-line, especially Section 3.3 on file formats. (ii) This document has been created only for internal use at Memorial University. This pdf file is not to be forwarded to anyone not currently registered in Business 2400. Any transmission of the solutions to this assignment to a third party constitutes academic dishonesty. (iii) For the p...
Task: Discussion In the research process for Frito-Lay Company, many different numerical questions were raised regarding Frito-Lay products, advertising techniques, and purchase patterns among Hispanics. In each of these areas, statistics—in particular, hypothesis testing—plays a central role. Using the case information and the concepts of statistical hypothesis testing, discuss the following: 1.1 Many proportions were generated in ...
Question: The second piece of group coursework requires students to pitch (develop and justify) a social campaign for an e-business based on a customer journey evaluated in the first individual report. This pitch will be in the form of a 5-minute PowerPoint presentation to be viewed by the Senior Management of the e-business. So, no video is required. It is critical that the customer journey that students evaluated in the first ...
QUESTION 2 Goodtimes Ltd has had a very successful trading period. The directors decide that the profits should be used to offer to purchase back some of their shares held by the members. The directors wish to undertake two transactions: 1. purchase 12% of the ordinary shares held by Jasline 2. offer all shareholders the opportunity to sell 8% of their ordinary shares to company. REQUIRED: (a) In terms of s256 A, descri...
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