International Business Country Manager Simulation - Response and Analysis

International Business Country Manager Simulation response - Must answer all three questions - There is no right answer here. You just write what you learned and what you would do now that you have had experience with the simulation. This is not a negative critique of the simulation but rather a positive assessment of

1. What you did well and not so well in the simulation?
2. What would do differently if you were to do the simulation over again?
3. What did you learn from this simulation experience?

Analysis / Timeline Start Constructing a plant in Chile with starting capacity of 75.0 million units Year 1 Allstar has entered Argentina Allstar has entered Mexico New plant in Chile has 75.0 million units ready for next year.

Change of capacity for local plant in Chile: 75.0 million units Introduced 3 Economy, 2 Whitening and 3 Healthy SKUs in Argentina Created 3 new ad campaigns.

In Argentina Introduced 3 Economy and 2 Healthy SKUs in Mexico Created 2 new ad campaigns in Mexico Gel SKUs will become available next year Year 2 Gel SKUs available Allstar has entered Chile Change of capacity for local plant in Chile:

100.0 million units Production for Argentina moved to Chile Updated sales force in Argentina Introduced 2 Economy and 2 Healthy SKUs in Chile Updated 2 ad campaigns in Chile Updated sales force in Chile Updated sales force in Mexico Year 3 Allstar has entered Colombia Change of capacity for local plant in Chile:

100.0 million units Updated 3 ad campaigns in Argentina Updated sales force in Argentina Introduced 2 Economy SKU in Chile Introduced 2 Economy and 2 Healthy SKUs in Colombia Updated 2 ad campaigns in Colombia Updated sales force in Colombia Introduced 2 Economy SKU in Mexico Updated 2 ad campaigns in Mexico Pump SKUs will become available next year Year 4 Pump SKUs available Allstar has entered Brazil Change of capacity for local plant in Chile:

75.0 million units Updated sales force in Argentina Introduced 3 Kids SKU in Brazil Created 1 new ad campaign in Brazil Updated sales force in Brazil Updated sales force in Chile Introduced 3 Economy and 1 Healthy SKUs in Colombia Production for Colombia moved to Chile Updated sales force and promotion budget in Colombia.

Updated sales force in Mexico Year 5 Allstar has exited Brazil Introduced 2 Economy, 2 Whitening and 2 Healthy SKUs in Argentina Updated 3 ad campaigns in Argentina Updated sales force in Argentina Created 1 new ad campaign in Brazil Updated 2 ad campaigns in Chile.

Updated sales force and promotion budget in Chile Updated 2 ad campaigns in Colombia Updated sales force in Colombia Updated 2 ad campaigns in Mexico Updated sales force in Mexico Year 6 Updated.

Sales force in Argentina Introduced 2 Healthy SKU in Chile Updated sales force in Chile Introduced 2 Healthy SKU in Colombia Updated sales force and promotion budget in Colombia Introduced 4 Whitening SKU in Mexico Created 1 new ad campaign in Mexico Updated sales force in Mexico Year 7 Updated 3 ad campaigns in Argentina.

Introduced 4 Whitening SKU in Chile Created 1 adapted ad campaign in Chile Updated 2 ad campaigns in Chile Updated sales force and promotion budget in Chile Introduced 4 Whitening SKU in Colombia Created 1 adapted ad campaign in Colombia Updated 2 ad campaigns in Colombia Updated sales force in Colombia.

Introduced 2 Healthy SKU in Mexico Updated 2 ad campaigns in Mexico Updated sales force in Mexico Year 8 Updated promotion budget in Chile Updated sales force and promotion budget in Colombia Updated 1 ad campaigns in Mexico Updated sales force in Mexico