TOUR710 Tourism Hospitality and Events in the Digital Age

Measuring Success: Sheenal (approx 3 min) What will be measured for benefits to be gained? (tangible results) Recommended 2-3 KPIS (accurately measure direct outcomes of campaign) What measures are most relevant (e.g. metrics, monitoring, optimisation) Overview of the criteria to evaluate customer engagement/sales (relate to objectives) How the success rates will be measured to give end result (theory: KPIs, Sigala article The findings from this campaign and going forward E.g. The campaign could be re-launched in 2 months but be modified) (Optimize:

 

Take data and use it to optimize Interislander’s ways to improve social media tactics and customer engagement) (What can they take away from this campaign and apply how they do their social media marketing strategy going forward?) Below is the campaign plan - Series of images that reflect the Lone Ranger, Families, and Golden-Agers target segments. Users invited to follow the page, like the target segment post they affiliate with, comment what their Interislander story would look like on the post and tag a friend to join them. Users are in the draw to win Interislander tickets, a hat and drink bottle. Target market are Lone rangers, families, and golden - agers.