Business Plan for a Travel or Tourism Company

Content and Analysis

1. You are required to prepare a Business Plan for a Travel or Tourism company based on the business idea generated in Assessment.

2. Using your chosen travel or tourism business idea, you are expected to develop a business plan detailing the establishment of a small to the medium-sized tourism business and its first year of operation.

For each business decision, you are required to provide references to support your plan.

1). Company description (location, ownership, staff)

2). Legal considerations (relevant regulations to the business)

3). Situation analysis

4). Marketing strategy (target market for the product/service and advertising plans)

5). Financial planning (provide an example of a Balance Sheet and an Income Statement for the business as an appendix).

6). A summary of the Business Plan and a personal reflection.

• Purpose of the proposal

• Clear overview of the business idea

• Relevant goals and key business objectives

• Justify the structure of the business.

• Describe the rationale for starting the new business.

• Briefly describe the product/service of the proposed business.

• Explain the financial sources for starting the business.

• Briefly analyse the industry environment.

• Clear explanations and reference to the relevant concepts used in articulating the preliminary business idea.

3. Conclusion

• Key points summarized for the proposed business.

• Indicate the viability of new business and implications.

• Key issues addressed

• Supported explanations and discussions with relevant sources

• Business idea was proposed based on research and analysis

• Logical flow of information, including Table of Contents.

• No spelling or grammatical errors. 

Write approximately 2500 words including references with 1.5 line spacing. Use justified alignment for the text and follow a systematic numbering style for headings and sub-headings.