Introduction to Databases

Facebook: Managing your Privacy for their Profit

Case Study Questions

1.    What concepts in the chapter are illustrated in this case?

2.    Describe the weaknesses of Facebook’s privacy policies and features. What management, organization, and technology factors have contributed to those weaknesses?

3.    List and describe some of the options that Facebook managers have in balancing privacy and profitability. How can Facebook better safeguard user privacy? What would be the impact on its profitability and business model?

4     Do you anticipate that Facebook will be successful in developing a business model that monetizes their site traffic? Why or why not?

MIS in Action

Visit Facebook’s Web site and review the site’s privacy policy. Then answer the following questions:

1.    To what user information does Facebook retain the rights?

2.    What is Facebook’s stance regarding information shared via third-party applications developed for the Facebook platform?

3.    Did you find the privacy policy to be clear and reasonable? What would you change, if anything?

Find attached file with details for this assignment.

What concepts in the chapter are illustrated in this case?

The principal idea is E-business, on the grounds that Facebook is a web conceived organization. E-trade is the web's utilization and the Web to direct business. However the case goes a bit more profound in light of the fact that it includes ideas that are an essential's piece build of e-trade. Facebook is pervasive, which implies it use web and web to direct the business, you can get to Facebook from all over the place, even a mobile phone. The entrance to this administration is boundless. Extravagance is the multifaceted nature and substance of a message, you can transfer feature, sound and instant messages at the same time to expansive number of individuals. Intelligence, it implies how e-business considers two-way correspondence, Facebook lives up to expectations through cooperation with the clients. Data thickness is given like the aggregate sum and nature of the data accessible to all business sector members, buyers, and shippers lastly, personalization/customization which is the means by which dealers can focus on their messages to particular people to advance their items. Since, Facebook is the biggest long range informal communication website on the planet so it is moving business to the web and Web. In this e-trade case, the fundamental build of ecommerce are represented, utilization of the web and Web to execute business; digitally empowered exchanges. Also, this case incorporates exceptional components of ecommerce: lavishness, intelligence, data thickness, and personalization/customization. Lavishness is conceivable to convey rich messages with content, sound and feature at the same time to expansive quantities of individuals (Cohen, 2008). Intuitiveness is the innovation meets expectations through cooperation with the client. Data thickness is the aggregate sum and nature of data accessible to all business sector members. Personalization\customization is innovation grants alteration of messages, merchandise.

2)  Describe the weaknesses of Facebook’s privacy policies and features. What management, organization, and technology factors have contributed to those weaknesses?

Businesses are keen on the data that is shared by the people through facebook keeping in mind the end goal to promote adequately to massive sum potential clients; however the clients of facebook have a privilege to security that has in the past been abused by facebook in endeavours to permit these organizations to publicize to their clients. The illustration that the contextual analysis uses is the dispatch of an organization's promoting battle called Beacon. The arrangement was for Beacon to advise other facebook clients when their companions made some kind of monetary exchange through the buy of item and in the meantime occupied with action that was not confined to facebook (Egele et al. 2012).. The issue with this was that it was sharing data about clients that was never settled upon or planned to be shared. Another part of this administration that was disturbing in my psyche was that it kept on satisfying the activity of telling different clients what you were doing until you incapacitated it physically. It is what is known as a "quit" application.