Goals, Issues, Features, Benefits and Proofs (GIFBP)

Using the Goals, Issues, Features, Benefits and Proofs (GIFBP) proposal framework, critically analyse what considerations KBR should include in their Expression of Interest (EOI), Prequalification and Proposal to Tullow Oil. [20 marks] 2. Critically evaluate the probability of KBR winning the work should they bid it (the GO/GET Ratio), supported with valid justifications and reasoning.[10 marks] 3. Create an overview of your EOI (as a guide, this overview should only be 500-words). Ensure that you appraise ways of bringing new ideas to the traditional market-entry strategy to justify the competitiveness of the strategies you will suggest to Tullow Oil. Highlight KBR’s unique selling points (key differentiators) in your value proposition to Tullow Oil. [20 marks]

The Expression of Interest that is to be submitted by Kellogg Brown Root (KBR) to Tullow Oil for the purpose of considering the project that has been undertaken by the firm in Kenya should consist of the considerations that would make KBR represent itself as a viable contender of the business proposal. Based on the Goals, Issues, Features, Benefits and Proofs approach the considerations that should be included in the Expression of Interest are:

• General Overview and History of the firm – This part in the Expression of Interest produced by the proposal manager in KBR should include a brief introduction of KBR as a company, the scope of its operations and the sectors in which the company has displayed its expertise and the acclamations received by the company for its ventures.

• Statement of Qualifications – The statement of qualifications should contain the sectors specific experiences, that is, the venture of KBR into oil and gas exploration. This section should also include details of the company in regards to the prequalification criteria provided by Tullow Oil. 

• Understanding the Assignment – This section should include a brief understanding of the project that is undertaken by Tullow Oil in Kenya. The role that KBR has to play in the project and the skills or technologies by the utilization of which it can make the operations more cost effective and efficient in nature. This section should also include the probable issues that are faced by Tullow Oil in carrying out the project