I had busy day ever I was so surprised what they did to me. It was so professional solution i ever had. This expert wanna do as best as he/she can. I really wanna say thank u so much your professionalism and excellent solutions
Behaviors of Consumers in Purchase of Motor Oil and risk associated with it
Motor Oil is a kind of lubricant used in the internal combustion engines of cars and other vehicles. The focus should be on understanding the components that are being taken into consideration by the consumers while making decisions on purchase. The present scenario depicts a picture where brand awareness is very important enabling the consumer to recognize a brand under any given situation and condition (Kardes, Cronley and Cline 2014). At the point of purchase, when the consumer is making a purchase decision, brand awareness plays a huge part. At the time of repeated exposure of the brand, people’s familiarity with the brand increases and awareness associated with it enhances. The consumers purchase motor oil of a certain kind, the synthetic one nowadays, to help prolong the engine’s life of their vehicles. Though it might cost one a few bucks, but it will not let the engine suffer a major damage which might cost even more then. It works as a maintenance factor and consumers need to understand that. Customers should purchase motor oil from authenticated dealers or shops in order to avoid any risk or damage to the engine.
When consumers decide on procurement of engine lubricants, the major factor that affects their purchase is pricing. The pricing of a product is associated with the standard of reliability. If the price does not include the marginal cost and if it does not reveal the real production cost also, the consumers will not be influenced to buy the optimal magnitude of such products (Uçar, Özkan and Karagöz 2016). When violations of price-marginal-cost equality are desecrated, people inclined towards the second best options. Determining optimal prices with cost-efficient procedure is different altogether. It is up to the producers of lubricants to reconsider their methods of pricing because of the ongoing trend in the market regarding growth in the required capital for brand products. Consumers have the habit of choosing products on the reliability factor.
Motor oil is often considered the support of a vehicle’s engine. Many leading industry brands have initiated an education program for consumers that include a website www.motoroilmatters.org as part of the project to educate consumers about motor oil’s required quality and the important role it plays in helping extending the life of an engine and its total competence. The website assists consumers why paying extra few dollars for motor oil is so viable considering the things that are in stake. In a way it helps in preventing the damage which can be very costly.
The motor oil consumer can be classified into two broad divisions: Do-it-Yourself (DIY) and Do-it-for-me (DIFM). The DIY section consists of people who purchase passenger car motor oil (PCMO) from the automotive stores, convenience stores and merchandisers whereas the DIFM section uses the assistance of professional service providers (Baker and Parkinson 2016). The DIFM consumers lack the ability in understanding the different classification associated with the product, which is a problem. It suggests that they are only happy with the oil change on time. If they do not understand or know what is going inside their vehicle’s engine, they will probably miss out on important facts required at the time when problem occurs. However, the DIY consumers boasting of younger people have certain knowledge about the differences between motor oils.
MyAssignmenthelp.com possesses the expertise of providing affordable homework help while keeping the quality of papers intact. Hence, students prefer to buy homework assignments from us as they get highest quality help at cheap prices. Our online homework makers are trained to accomplish any homework perfectly within any short deadline. MyAssignmenthelp.com has proved to be the best solution to all those who often request, I need help with homework assignments.
Just share requirement and get customized Solution.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat. If you are unable to calculate word count online, ask our customer executives.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
I was a bit concerned when this submission was made in 20 minutes, but reading it, thank you for the expert not only for the fast delivery but also quality of work!
Detailed, supporting information, Fixed a small issue quickly. Understood a complex assignment. Thank you!
This does seem like the work of the expert I am used dealing with in the Marketing Module, thank you!
Thank you for this submission, but was it done by the expert I specifically asked for?