MMK368 Business Marketing

Market Analysis: 1. Ignore the Passport and country registration instructions from the guidelines as that has already been done. 2. Write the analysis based on the country of SINGAPORE. 3. Read the "BACKGROUND TO THE ASSIGNMENT TASK" & "ASSIGNMENT 1 - MARKET ANALYSIS" sections carefully and write according to the guidelines stated. 4. Thoroughly read and refer to all uploaded documents and write in relevance to them as there are crucial information within the uploaded documents. 5. Use statistics provided in the uploaded documents for the analysis. 6. Refer to "ASSIGNMENT 1 - FORMAT" as a checklist and as required table of contents.You are to prepare a Market Analysis report for the “alcoholic drink” market for the country you selected. See the “Where to Start” section further for details about how to select your country.  
You are required to segment the alcoholic drink market so that you clearly identify and justify viable segments and targets in which APMC will operate. Note that APMC buys film locally and re-sells to drink manufacturers, as described in the preceding background to the assignment task.     This assignment is not an international market selection analysis. The decision has already been made to enter one country. You do not have to justify which country you select – you have selected one country and now you need to provide an alcoholic drink market analysis for that country.   
Your market analysis should focus on the identification, interpretation, and presentation of information and data from PASSPORT and other sources relevant to market segmentation. The analysis should demonstrate a clear understanding of market analysis though the application of relevant business-tobusiness market segmentation concepts and processes. Your Market Analysis will contribute to the subsequent development of a coherent business marketing plan in Assignment 2.