Event Management Assignment: PESTEL and SWOT Analysis

You work for an Events Management company. The main project task is to present and discuss an event in order to convince the city council to be hosted in this capital city of your selection. In order to make this event feasible, you need to present a political, economic, social, technological, environmental and legal aspects of the impact of your event in the specific country/city in a PESTEL analysis. 

The current impact could be major or minor based on the strengths and weaknesses of your event, when the potential (positive or not) can be understood by the opportunities and threats that your event shows in a SWOT Analysis.

Finally, you need to conclude in major negative impacts as well as major positive impacts. Here, you need to show how the negative will be handled so to be minimised and the positive will be maximised. The discussion at this level should show focus on four elements: social, financial, local government (political) and environmental aspects

Step 1: Select a city

Step 2: Select a type of Event (celebration, festival, fashion show, sports, concert) and then a particular event to move to your city (i.e. Eurovision, Red Bull Air Race, NY Fashion Week, Tomorrow-land etc.)

Step 3: Using the above task start writing your report focusing in the following structure:

1.Introduction on the event and the city

2.PESTEL in the country (the city belongs to)

3.SWOT on the event

4.Conclusion and Recommendations